By Andrea Williams Companies that want a competitive edge must have solid employee experience strategies in place. Wait, what?! Isn’t customer experience all the rage? Yes, but engagement starts from the inside out. If your employees aren’t happy, they will not be equipped to deliver customer experience that sets you apart. So, if you want […]
Building a Customer-Centric Business Culture From the Inside Out Read More »
The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to
Diesel’s new loyalty scheme makes everybody an influencer – Econsultancy Read More »
56% of B2B marketers plan to increase content creation spending —but they myopically miss a huge opportunity: retention content marketing! To understand this marketing challenge, examine this 2019 Content Marketing Institute/MarketingProfs Research chart. (Here’s the full 2019 B2B Content Marketing Research analysis.) Content Marketing By Buyer Journey Stage Chart via Content Marketing Institute-MarketingProfs By stopping at
Retention Content Marketing: How To Create Post-Purchase Loyalty Read More »
For the longest time, I’ve been a Samsung guy when it comes to Android smartphone choice. I never really had brand loyalty before when it came to phones – I’d simply use what I needed at the time, which resulted in me switching between Nokia, BlackBerry, Motorola, and more. Then I got a Samsung S3,
