luxury marketing

Luxury marketing search strategy, Part 2: Strategies and tactics

Chanel, consumer behavior, ecommerce, Jimmy Choo, Luxury goods, luxury marketing, luxury marketing search, retail, search intent, search strategies, SEO / Good To SEO

In the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives them to purchase. In the second article, I’ll build upon that foundation and explore how to craft SEO strategies that enable luxury marketers to maximize […]

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Luxury marketing search strategy, Part 1: Consumer mindset

Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of Luxury Goods 2018 study, has approximately 9.5 million web searches per year alone. Luxury brands, resellers, and even counterfeiters are