From Dollar Shave Club to Squarespace – we’ve seen brands of all kinds embrace humour in marketing. It’s pretty obvious why. Humorous campaigns can be attention-grabbing and highly shareable, as long as they hit the mark, that is. For the luxury industry, however, humour tends to be avoided at all costs. Instead, brands tend to […]
How the luxury goods industry found its sense of humour Read More »
It was 10 years ago that Victoria Beckham first launched her own fashion label. With each collection released in the past decade, the former Spice Girl has continued to impress critics, leading to the opening of two landmark stores in London and Hong Kong, and hundreds of department store concessions worldwide. The Victoria Beckham ecommerce
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Lexus’s six-figure sports car. 2018 Lexus LC500. Lexus says it doesn’t offer a sports car, but don’t for the moment believe it. Marketed as a “luxury sport coupe,” the all-new Lexus LC500 is simply a sports car in 2+2 guise. I became acquainted with this exotic beauty and its hybrid variant at a press event
Luxury Sport Coupe: 2018 Lexus LC500 Read More »
