According to a survey by Havas, “people wouldn’t care if 74% of the brands they use every day just disappeared.” Across the world, only 57% of brands are trusted on average (and only 33% in North America!): These figures are shocking, right? They shouldn’t be. Today’s shoppers place a lot more value on customer experience […]
How to Use UX Testing to Improve Your Customer Lifetime Value Read More »
The power of paid media extends far beyond the scope of organic reach. As opposed to organic media, such as SEO, content marketing and social media posts (but not sponsored posts), or earned media, such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate
Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless
Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a
What Is the Google BERT Search Algorithm Update? Read More »
Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at
12 Ways to Use Machine Learning in Digital Marketing Read More »
Machine learning algorithms abound in biodiversity research, but sometimes without the proper attribution or oversight. In an effort to raise the academic bar, Google says it’ll release an AI workflow for institutions, developed in collaboration with Global Biodiversity Information Facility (GBIF), iNaturalist, and Visipedia. Researchers at the tech giant say the workflow will support data
Google to bring AI for biodiversity research to TensorFlow Hub Read More »
Communication plays an essential role in our lives. Humans started with signs, symbols, and then made progress to a stage, where they began communicating with languages. Later computing and communication technologies came. Machines began communicating with humans and in some cases, with themselves also. The communication created the world of the internet, or as we
Tracking the health of underwater species is critical to understanding the effects of climate change on marine ecosystems. Unfortunately, it’s a time-consuming process — biologists conduct studies with echosounders that use sonar to determine water and object depth, and they manually interpret the resulting 2D echograms. These interpretations are often prone to error and require
Researchers use AI to detect schools of herring from acoustic data Read More »
So, you took up engineering dreaming to earn a handsome six-figure salary but you go weak in your knees when you learn the fact that only 20% of engineers graduating from India are employable. By now you must be wondering how to fall into that pleasant 20% spot and how come employability rate for engineers
The Ultimate Cheat Sheet for Engineering Students to Prepare for Campus Placements Read More »
Welcome to episode 40 of AI in Action, the podcast that breaks down the hype and explores the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives. Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent
Fionnan Alt, Head of Data Science & Analytics at CurrencyFair Read More »
