On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to create and launch pretty good campaigns. That’s terrific. The […]
Do you still need a PPC tool with the new Google Ads? Read More »
Facebook unveiled its long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in November. The devices use artificial intelligence (AI) to create a more interactive, realistic chat experience that reacts to callers’ movements by automatically panning in and zooming out, and adjusting sound levels. The Portals
What marketers are saying about Facebook’s new Portal video chat devices Read More »
A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson is designed to create an expanded platform for brands that can handle customer service, custom bot creation and more. What each company brings. Conversable founder and CEO Ben Lamm told me via email that his
LivePerson boosts its automated conversational capabilities with Conversable acquisition Read More »
The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its Analytics Cloud, announced Monday. It employs the company’s Sensei artificial intelligence layer to find the “unknown unknowns,” even when the user hasn’t asked for that specific info. How it works.
Adobe’s new Virtual Analyst doesn’t need questions to provide answers Read More »
“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October. Like a good sidekick, artificial intelligence (AI) now and in the future can tackle all the dreary — and impossibly complex —
What’s the next step for virtual agents? Customer engagement platform [24]7 thinks it’s recognizing when the customer is angry, so it can offer a few words of consolation — and then pass the conversation on to a human agent. The company is announcing this week that its AIVA virtual agent, released in the spring of
[24]7 launches ‘emotional intelligence’ for its virtual agent Read More »
Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will become the equivalent of the self-driving car: Tell it where you want to go, and then sit back and attend to
Why AI for PR may be different than AI for marketing Read More »
Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave. There is a new level of artificial intelligence called Koa that the Ventura, California-based firm says offers more effective insights than
The Trade Desk launches its ‘Next Wave’ Read More »
Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of experts and test groups. Chicago-based Squadhelp employs a crowd-sourced platform to find exactly the right moniker, after which it employs various verification and testing tools. It describes itself as the largest such naming
Squadhelp adds AI to help invent successful brand names Read More »
Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to reduce activity by bad actors on the site, from expanding its fact-checking operations to more countries to using machine learning to find foreign Pages that share
