Machine Learning & Artificial Intelligence

Hey, email marketers – Take a load off and embrace automation

Channel: Email Marketing, Email Marketing, Email Marketing Column, How To Guides: Email Marketing, Machine Learning & Artificial Intelligence, Statistics: Email Marketing / Good To SEO

As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a lifeline for many of them. More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending promotional and transactional emails without having to […]

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Salesforce adds Interaction Studio, integration with Google Analytics 360

A-From MTT, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence, Martech: Predictive Marketing / Good To SEO

Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds. The post Salesforce adds Interaction Studio, integration with Google Analytics 360 appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link

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Is your marketing platform really intelligent?

Amazon: Amazon Echo, Analytics, Channel: Martech: Analytics & Data, Channel: Martech: Marketing, Content & Writing, Conversion Rate Optimization, Machine Learning & Artificial Intelligence, marketing automation, Sponsored Content / Good To SEO

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our grocery

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Six Google Shopping opportunities you may be overlooking

Channel: Retail, Google: AdWords, Google: Shopping, Machine Learning & Artificial Intelligence, Search Marketing, Sponsored Content / Good To SEO

As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will

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Using machine learning to get more value out of your Facebook campaigns

Channel: Display Advertising, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Facebook: Pages, How To Guides: Social Media Marketing, Machine Learning & Artificial Intelligence, SEO BLOG, Social media marketing, Social Media Marketing Column, Social Media Marketing: Advertising / Good To SEO

If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of large brands such as Mozilla

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Bottos launches a marketplace for data to train AI models

A-From MTT, Blockchain, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, SEO BLOG / Good To SEO

Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples. A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an

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Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Advertising, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal, Legal: Privacy, Machine Learning & Artificial Intelligence, Marketing Tools: Analytics, SEO BLOG / Good To SEO

Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and

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DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool

A-From MTT, Analytics, Augmented & Virtual Reality, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG / Good To SEO

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional

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Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

A-From MTT, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG / Good To SEO

Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on. Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as

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5 conversion boosters to optimize your PPC campaigns

Augmented & Virtual Reality, Channel: SEM, Conversion Rate Optimization, Facebook: Advertising, Google: AdWords, Google: Mobile, Google: SEM, Machine Learning & Artificial Intelligence, SEO BLOG, Sponsored Content / Good To SEO

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How

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