The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead of their competition, now is the time to get started with this new capability. As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the perception is that AI […]
Accelerating your AI journey — 5 steps to get CMOs started Read More »
Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of managing
3 ways humans can do PPC better than machines alone Read More »
We are entering a new year in martech where organizational metrics of success will increasingly be aligned with customer success metrics. In today’s age of dynamic digital disruption, consumers are becoming not just more connected, but hyperconnected. The growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyperconnected
A new era of personalization: The hyperconnected customer experience Read More »
In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can even remember, marketers have their work cut out for them. But if there’s one common solution, it’s content so relevant that it’s impossible to ignore. Personalization has been an agenda item
Personalization & machine learning in 2018: From comms to content Read More »
In 2017, the predictive ability of artificial intelligence (AI) powered many new tools and platforms. So what does 2018 have in store for AI? I asked some marketers to find out. Speak up, Alexa Gregg Johnson, CEO of Invoca, a call tracking and analytics service, says that 2018 will be “the year the voice trend becomes
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even
AI marketing and the journey through the uncanny valley Read More »
When biometric authentication becomes as widespread as passwords, logins become as easy as looking at or speaking to your device. Such a scenario means that users could just as easily be logged on as not — a kind of heaven for marketers eager to know the identities of their audience. This week, biometric authentication took
Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources — such as car and home ownership or if a person has recently moved. The
Infutor launches a propensity marketplace of consumers interested in buying cars Read More »
In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the “underlying beliefs and motivations of consumers.” These messaging narratives were then made available to inform a client brand’s marketing strategy. Protagonist defines narratives as “deeply held beliefs that drive human behavior.” The company’s technology was originally
Protagonist adds action tools to its narrative analytics for brands Read More »
American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service Acxiom — called Predictive Intent Segments — to use that spending data to predict which individuals are likely to buy certain products. Let’s say you’re a bike manufacturer that wants “to find households
Amex and Acxiom create a prediction engine based on purchase data Read More »
