Machine Learning for Marketing

Why AI has a growing influence on e-commerce [Infographic]

AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) has a bearing on everything. While the e-commerce market has remained subject to numerous technological […]

Why AI has a growing influence on e-commerce [Infographic] Read More »

What are the most important skills marketers need to develop?

Artificial Intelligence (AI) for marketing, Digital Marketing Skills, Digital marketing strategy, Machine Learning for Marketing / Good To SEO

87% of marketers state that AI and machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why these skills are essential to the future of intelligent marketing Data and technology have already

What are the most important skills marketers need to develop? Read More »

Technology changing consumer behaviour is biggest marketing trend

data protection, Digital marketing strategy, Machine Learning for Marketing, Personalisation, voice assistants, voice search / Good To SEO

Chart of the Week: Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer the biggest opportunities and challenges in digital marketing. A new survey from ClickZ found that

Technology changing consumer behaviour is biggest marketing trend Read More »

15 Applications of Artificial Intelligence in Marketing

Artificial Intelligence (AI) for marketing, chatbots, Machine Learning for Marketing, marketing automation, Marketing innovation / Good To SEO

Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such

15 Applications of Artificial Intelligence in Marketing Read More »

Google’s new Conversion Probability metric

Artificial Intelligence (AI) for marketing, Google Analytics Segmentation, Machine Learning for Marketing, SEO BLOG / Good To SEO

Chart of the Day: Use Machine Learning AI to understand the propensity of your site visitors to convert I’m reviewing a different type of Chart today since while reviewing Google’s Demo Account while working on some new learning materials for our members I noticed the intriguing new Conversion Probability feature Beta. Here’s what it shows for the

Google’s new Conversion Probability metric Read More »

AI in marketing: More analysis, not analytics

Artificial Intelligence (AI) for marketing, Digital marketing strategy, Machine Learning for Marketing, SEO BLOG / Good To SEO

The challenges marketers face overcoming the hyperbole and mysticism that surrounds machine learning and AI The marketing industry is abuzz with talk of how marketing applications of machine learning and AI will make us more effective and change the way we do our marketing. The problem is that while we’re all keen to embrace innovation

AI in marketing: More analysis, not analytics Read More »

Artificial Intelligence adoption in different sectors

Artificial Intelligence (AI) for marketing, Machine Learning for Marketing, Marketing innovation, SEO BLOG / Good To SEO

Chart of the Day: How does use of Artificial Intelligence vary in different sectors As with any new disruptive technology that is moving it’s way up the hype cycle, Artificial Intelligence won’t be uniformly adopted. It will be a better fit in certain sectors and for businesses of a particular type. As futurist William Gibson put it: “The

Artificial Intelligence adoption in different sectors Read More »

Digital Marketing and Machine Learning

Artificial Intelligence (AI) for marketing, Google rankbrain seo, Machine Learning for Marketing, Search Engine Marketing, SEO BLOG / Good To SEO

How can machine learning enhance your digital marketing strategy? The launch of Google’s new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization (SEO). With the tech industry going crazy for all things Artificial Intelligence (AI), Natural Language

Digital Marketing and Machine Learning Read More »