Influencer marketing has existed in the advertising world for a while now and because the number of brands investing in influencer campaigns is increasing day by day, it has continued to not only evolve, but lead within the realm of marketing. In an interview with Fortune, the founder and CEO of Talent Resources, Mike Heller, […]
How Artificial Intelligence Is Transforming Influencer Marketing Read More »
A few years ago, online marketing was all about apps or infographics, but now a new player has come into the spotlight: the chatbot. Why have chatbots became so popular lately? Is it just hype or something truly revolutionary? In this article we will cover the following topics: What are chatbots and what benefits do
Why Chatbots Are a Must-Have for Businesses (and How to Build One!) Read More »
July 12, 2018 When you think about automated bidding, or any machine-learning algorithm, it’s useful to envision a physical machine with lots of gears and belts in need of plenty of oil to stay running smoothly. Not to mention, useful human stewards to keep it all functioning. Even though the machines we’re working with in
Automated Bidding Strategies By The Numbers Read More »
ProSmile / Pixabay If you happen to be a growing company with a focus on latest technology – chatbots or simply bots should be something you definitely must have heard of. With Facebook’s introduction of bots on Messenger and the growing popularity of different bot platforms, there is a marked transition of bots from being
What Are The Best Practices in Bot Development? Read More »
July 3, 2018 source: Product Manager HQ For many digital marketers, when we hear “split testing,” we immediately think of A/B testing creative variations across advertising platforms. This usually means taking two nearly identical ads, which differ only by one variable (e.g. headline), and running them simultaneously in a campaign to determine which variation has
Facebook Split Testing 101 | PPC Hero Read More »
Branding today is so much more than just a logo, a color scheme, or an advertising campaign. The concept has evolved and expanded like crazy over the past few decades and branding is now built on every single interaction between a customer and a business, both in-person and online. This puts businesses that are trying
3 Ways to Use AI for Instant Brand Building Read More »
There’s no doubt that predictive analytics has been all the rage for the last few years—and for good reason. The new algorithm-based discipline has empowered us to bring about insights that provide details on the probability of a given outcome, as well as helping us bring about the ones that are favorable. Use cases of
The Future of Data Science & Predictive Modeling in Business Read More »
May 7, 2018 Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network. The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer
Bing Ads Audience Network: All You Need To Know Read More »
AI already is delivering breakthroughs in cancer diagnosis, but even optimists believe a cure is a decade away. For about a million years, the human race has been on a curve of innovation, an upward arc that has progressed from controlling fire, to inventing the mechanical movable-type printing press, to creating artificial intelligence (AI) systems
Step by Step, AI Is Accelerating the Search for a Cancer Cure Read More »
February 23, 2018 The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero. Are you: Looking for a better search or social strategy? Interested in the latest scoop on important industry updates? Starting CRO and want some great tips and tricks? Wanting
Last Chance to Register for the PPC Hero Summit! Read More »
