Can third-party vendors help retailers compete with Amazon?

In an effort to better compete with the 800-pound gorilla of online retail, Amazon, more retailers are embracing relationships with third-party vendors. One of the latest is Macy’s. As detailed by Digiday, the department store chain-turned-ominichannel retailer has created a program it calls “Vendor Direct” under which third-party sellers are able to offer their wares […]

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