Artificial intelligence is changing digital marketing drastically. Search Engine Journal even named 2019 the Year of Automated PPC. From automated bidding, ad placements, and even ad creation, it can feel as though humans aren’t necessary for PPC. This is where digital marketers start to panic – when we see the work we are used to […]
Thriving in an AI World: Tips for PPC Professionals Read More »
February 6, 2018 The PPC Hero Summit is only weeks away and boy do we have an awesome agenda for you! Today, we’ll talk more about the first two sessions of the event. Machine Learning in Today’s Paid World (11am-11:30am) We kick off the event with President of Hanapin Marketing, Jeff Allen, and AdAlysis Founder,
Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies Read More »
September 5, 2017 You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t
The PPC Battle: Human vs. Machine Read More »
