Jeff Hunt “Reading List” is an occasional series where we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Jeff Hunt. He is the CEO and founder of Snap36, a provider of interactive 360-degree product images. 5 Favorite Books […]
Identifying a profitable ecommerce niche can be tricky. There are tools that can help. Algopix, for example, analyzes marketplaces worldwide to estimate product demand. Amazon sells everything, seemingly, as does Walmart. And they do it well. But most ecommerce businesses are not Amazon or Walmart. For those businesses, attempting to sell everything to everyone can
An engaged, passionate community around an ecommerce business can drive referrals, loyalty, and sales. But developing and growing that community is not always easy. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas, that focuses on beard care and men’s grooming. This is episode 17 in my series on building an ecommerce business
Building an Ecommerce Business, Part 17: Growing a Community Read More »
In April 2019, eager gamers could reserve a copy of “Trover Saves the Universe” for PlayStation 4. The game is the brainchild of Justin Roiland, co-creator of the popular, animated sitcom “Rick and Morty.” “Trover Saves the Universe” will not be released until May 31, 2019, but Squanch Games is selling it on many retail
Selling manufactured goods directly to consumers, with no retail middlemen, has exploded on the internet. An entrepreneur with an idea for an original product can design it, find a manufacturer for it, and sell it online via any number of sophisticated ecommerce platforms. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas, that
Building an Ecommerce Business, Part 16: Custom Manufacturing Read More »
Nearly 15,000 venues worldwide allow consumers to pay using cryptocurrency. This heatmap from CoinMap.org shows the worldwide distribution of those locations. Blockchain technology offers much potential for ecommerce businesses. Payments, supply chain, and decentralized marketplaces are the three main uses, currently. But many more applications are in the works. Recall that a blockchain is a
3 Immediate Blockchain Uses for Ecommerce Companies Read More »
Going public image The initial public offering — the traditional method of taking a company public — has a challenger, one that web-based companies are looking at as a viable alternative. Known as a direct public offering or direct listing, this technique avoids involvement from investment bank underwriters that buy shares at a set price
Direct Public Offerings: Unconventional but Gaining Traction Read More »
Content marketing for ecommerce businesses is much more than a sales pitch. Done well, it connects with prospective customers and tells the story of a brand. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas that focuses on beard care and men’s grooming. This is episode 15 in my series on building an
Building an Ecommerce Business, Part 15: Content Essentials Read More »
Here is a list of new platforms, services, and integrations for late-April from companies that cater to online merchants. There are updates on blockchain, video production, email marketing, and international shipping and returns. Got an ecommerce product release? Email [email protected]. Ecommerce Product Releases Amazon Managed Blockchain now available. Amazon Web Services has announced the general
We launched Practical Ecommerce in 2005 with a mission to publish independent content — articles, podcasts, seminars — that helps ecommerce merchants. What follows are the most popular articles that we published in April 2019, recognizing that posts published earlier in the month are more likely to make the list than later ones. 7 Reasons
