Management & Finance

4 Steps to Discover an Ecommerce Product Niche

Identifying a profitable ecommerce niche can be tricky. There are tools that can help. Algopix, for example, analyzes marketplaces worldwide to estimate product demand. Amazon sells everything, seemingly, as does Walmart. And they do it well. But most ecommerce businesses are not Amazon or Walmart. For those businesses, attempting to sell everything to everyone can

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Building an Ecommerce Business, Part 17: Growing a Community

An engaged, passionate community around an ecommerce business can drive referrals, loyalty, and sales. But developing and growing that community is not always easy. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas, that focuses on beard care and men’s grooming. This is episode 17 in my series on building an ecommerce business

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Building an Ecommerce Business, Part 16: Custom Manufacturing

Selling manufactured goods directly to consumers, with no retail middlemen, has exploded on the internet. An entrepreneur with an idea for an original product can design it, find a manufacturer for it, and sell it online via any number of sophisticated ecommerce platforms. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas, that

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3 Immediate Blockchain Uses for Ecommerce Companies

Nearly 15,000 venues worldwide allow consumers to pay using cryptocurrency. This heatmap from CoinMap.org shows the worldwide distribution of those locations. Blockchain technology offers much potential for ecommerce businesses. Payments, supply chain, and decentralized marketplaces are the three main uses, currently. But many more applications are in the works. Recall that a blockchain is a

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Direct Public Offerings: Unconventional but Gaining Traction

Going public image The initial public offering — the traditional method of taking a company public — has a challenger, one that web-based companies are looking at as a viable alternative. Known as a direct public offering or direct listing, this technique avoids involvement from investment bank underwriters that buy shares at a set price

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Building an Ecommerce Business, Part 15: Content Essentials

Content marketing for ecommerce businesses is much more than a sales pitch. Done well, it connects with prospective customers and tells the story of a brand. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas that focuses on beard care and men’s grooming. This is episode 15 in my series on building an

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Ecommerce Product Releases: May 1, 2019

Here is a list of new platforms, services, and integrations for late-April from companies that cater to online merchants. There are updates on blockchain, video production, email marketing, and international shipping and returns. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Amazon Managed Blockchain now available. Amazon Web Services has announced the general

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