Management & Finance

Building an Ecommerce Business, Part 10: Apparel Sales, Manufacturing

Management & Finance /

Selling apparel online is notoriously competitive. The margins are thin, typically. With hundreds of SKUs for size and color and styles, inventory management can be complicated — especially when the items are custom manufactured. This is episode 10 in my series on building an ecommerce business from the ground up. The previous sessions are: For […]

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2018 Holiday Sales Wrap-up | Practical Ecommerce

Management & Finance /

Consumers happily opened their wallets in the 2018 holiday season, resulting in a five percent increase in spending over 2017, with sales to online and brick-and-mortar merchants in the United States reaching $850 billion from November 1 through December 24, according to Mastercard SpendingPulse. Online spending grew by 19.1 percent compared to 2017 and contributed

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Who Reads Practical Ecommerce? Please Take Our Short Survey

Management & Finance /

Please take a minute or two to respond to our latest reader survey. We do this periodically to help ensure our editorial content matches your needs. Our January 2019 survey consists of five quick multiple-choice questions. We ask about (a) your business or organization, (b) your business’s activity on marketplaces such as Amazon, (c) your role

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Ecommerce Product Releases: January 1, 2019

Management & Finance /

Here is a list of product releases and updates for late December from companies that offer services to ecommerce merchants. There are updates on platform development, same-day shipping, visual search, competitive pricing, artificial intelligence, and high-end purchases. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Target’s same-day delivery service Shipt to include all

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Building an Ecommerce Business, Part 9: YouTube Strategy

Management & Finance /

Producing quality videos is immensely difficult. It requires a clear vision from idea to finished product. Many ecommerce businesses spend large amounts of money generating video content that few consumers watch. But with the right mindset and strategy, viewers will engage with your videos. YouTube could become a successful channel for your business. I am

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California Prop 65 Impacts Ecommerce Merchants

Management & Finance /

California cancer and birth-defect warning requirements that took effect in August 2018 have stopped at least some online merchants from selling products to state residents. Although the new requirements place primary responsibility for providing warnings on product manufacturers, retail businesses (including ecommerce retailers without physical locations in California) cannot knowingly sell products to California residents

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