Leaders are valued in every part of life. They are especially noted for their contributions in an organizational context, as management occupations remain in demand and have the highest wage of all major occupational groups, according to the U.S. Bureau of Labor Statistics (BLS). However, leaders in business are recognized across entry-level positions, as they assist and […]
Sometimes even the most-prepared retailers sell out of popular items. How these inventory shortages are communicated on an ecommerce website may impact shopper experience, search engine optimization, and sales. Although not every visitor to a product detail page is ready to convert, an out-of-stock item can disappoint real buyers who are ready to make a
Sometimes ecommerce challenges seem to need a custom solution when, in fact, they simply need a different approach. As a case in point, about a week ago, a friend, Roy, approached me with concerns about his custom printing business. Roy’s customers are sports teams, small businesses, or non-profit groups that want custom screen-printed or embroidered
Custom Apparel Business Overthinks a Routine Problem Read More »
Dara Treseder is serious about marketing, but she doesn’t think that marketing always has to be serious. “We all enjoy a good laugh, and people will remember how you made them feel,” she told me. “If humor makes sense or is a core part of your brand voice, don’t be afraid to lean into it.” As
A CMO’s Role: Metrics, Messaging & Diversity: GE’s Treseder Read More »
It’s no secret that motivation is important to doing good work. “Company culture” has become a popular term among corporate leaders; more and more companies are focusing on creating a culture that fosters motivation in their workforce. This is more than a simple fad: According to the Harvard Business Review (HBR), “Why we work determines how
In an ecommerce world that is seemingly dominated by Amazon, Eric Bandholz has just moved his company’s products away from that marketplace. The company, Beardbrand, is now focused on selling through its website and other channels. Revenue has greatly increased. I recently spoke with Bandholz about Amazon, Beardbrand, and the importance of a company vision.
In “Ecommerce Briefs,” I address news and developments from online merchants. In this installment, I’ll review Walmart’s purchase of a majority interest in Flipkart, India’s dominant marketplace. I’ll also address Amazon’s expansion of its Prime program and Target’s recent moves to beef up its Restock and parking-lot pickup services. Walmart Wins Flipkart Walmart bested Amazon
Ecommerce Briefs: Walmart Wins Flipkart; Amazon Expands Prime; Target Beefs Up Read More »
With a smartphone and the right app, a mobile entrepreneur can now develop sales and manage customers, from an initial lead to the deal close and beyond, all on the go. Here is a list of mobile apps for customer relationship management. Some of the apps are dedicated CRM platforms. Others are CRM components of
The United States Postal Service offers flat rate boxes and envelopes that may help online stores reduce shipping costs while improving a shopper’s buying experience. Shipping can be a significant challenge for ecommerce merchants. A business must pay shipping charges and carrier fees, buy packing materials, and pay labor to pick and pack each order.
The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards, designed to ensure businesses which accept and process credit and debit card information, do so in a safe and secure environment. No matter what industry you operate in or what size business you have, if you accept card payments and
What is PCI Compliance and Why MUST Small Business Owners Be Concerned? Read More »
