Content is an important part of ecommerce marketing. Often, content marketing begins with a consistent, well-written, and well-managed blog. For sole proprietorships and small businesses, it is possible to manage a blog and its associated content ideas with a spreadsheet or a note on a Google Doc. This is especially true if one author is […]
Manage Your Business Blog with a Kanban Board Read More »
“Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address grocery wars, international expansion by Amazon and Walmart, and Pepsi’s embrace of ecommerce. Alibaba Eyes Kroger In an effort to diversify and expand, Alibaba, the Chinese ecommerce giant, is following in Amazon’s footsteps with its “New Retail”
Ecommerce Briefs: Alibaba Eyes Kroger; Walmart Partners with Rakuten Read More »
Finding a work-life balance, no pun intended, is a work in progress. And in a world where your work can follow you anywhere, finding this balance is becoming increasingly more difficult. The new infographic from Family Living Today and Now Sourcing looks at why it is especially hard for workers in the US. Compared to
In Wellesley, Mass., a man once handed a bank teller a note that read, “Give me your 10s and 20s and no die pack.” Distracted by the misspelling of “die pack” for “dye pack” (a hidden device that stains money red after a robber leaves the bank), the teller did not realize at first that
Proofreading Pitfalls That Trip Up Even Watchful Wordsmiths Read More »
Kanban is a project management approach for nearly any step-by-step process to increase efficiency, reduce waste, and help a business improve. Although Kanban was developed in the 1940s and 1950s to boost manufacturing efficiency at Toyota factories in Japan, the system has been adapted to many industries, including software development, publishing, and retail. Kanban is
From Retail to Manufacturing, Kanban Improves Efficiency Read More »
Your business can use Google Apps Script to pull data from the rows and columns of a Google Sheet and create individualized Google Docs that include only the information needed. This can make your business and the folks running it more productive. Here’s an example. Imagine a mid-sized brick-and-click retailer. The company has developed a
Create Google Docs from a Google Sheet Read More »
Here is a list of product releases and updates for late-January from companies that offer services to online merchants. There are updates on voice shopping, managed hosting, customer service solutions, personalized emails, and zero-fraud payments. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Voicelabs launches Alpine to bring retailers to the voice shopping
Ecommerce Product Releases: February 1, 2018 Read More »
What follows are our 10 most popular articles for January 2018, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 5 Content Marketing Ideas for February 2018 Valentine’s Day dominates the retail calendar in February, driving more than $18 billion in consumer purchases in the
January 2018 Top 10: Our Most Popular Posts Read More »
When it comes to scheduling meetings you typically have plenty of options. Phone, Skype, their office, the coffee shop, the list goes on. When you finally get in touch with that potential client it’s up to you to win them over in that first meeting. If possible you need to get them in a face to face
5 Key Tactics the Pros Use for Lunch Meetings Read More »
Amazon’s metrics help keep sellers aligned with the company’s overall mission of outstanding service for all customers. But the process of managing and optimizing customer feedback, product reviews, and overall seller ratings can be time-consuming. For Amazon sellers, managing reviews, ratings, and feedback can be time intensive. Fortunately, third-party software platforms can help. In this
11 Amazon Seller Tools to Manage Customer Feedback Read More »
