Management

Can Experiential Retailing Help Brick-and-mortar Stores?

Online apparel merchant Bonobos has set up “Guide Shops,” where men can be guided through putting together outfits, then receive the clothes later in the mail. Nordstrom, the traditional brick-and-mortar retailer, is experimenting with a similar concept. The theory behind experiential retailing is that people are bored with buying tangible goods; what they really crave […]

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4 Predictions for the 2017 Holiday Shopping Season

Management, SEO BLOG / Good To SEO

During the 2017 holiday shopping season, expect weather, mobile commerce, and self-gifting to contribute to an 18 percent growth in U.S. digital retail sales. For the last few years, I have made annual predictions for the holidays. I am far from perfect, but I have been correct quite a bit. I am taking a risk

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Magento C.E.O. on Revamped Product Line; Digital Transformation

Management, SEO BLOG / Good To SEO

Magento, the ecommerce platform, launched in 2007, grew dramatically, and was acquired by eBay. When eBay divested PayPal in 2015, it also sold Magento, to a private equity firm. Magento’s C.E.O. is now Mark Lavelle, a seasoned technology executive who co-founded Bill Me Later, the payment service. I spoke with him recently to discuss Magento

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Using MoSCoW Prioritization for Ecommerce Projects

Management, SEO BLOG / Good To SEO

Ecommerce businesses, like all businesses, have tasks or jobs that need to be done. Organizing tasks into priorities may help ecommerce owners and managers improve how their companies operate and grow. Some jobs repeat daily, weekly, or monthly. Others will be related to a project, such as a new feature for a website or a

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4 Steps to Avoid an Online Reputation Crisis in Your Small Business

Management, SEO BLOG / Good To SEO

As a small business owner, you know it takes months — and even years — to earn the trust of your customers. Losing credibility, however, takes very little time — and its impact is far greater. Negative Online Reviews: A Bigger Risk for Small Businesses A scathing review posted online is often enough to hurt

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12 New Ecommerce Books for Fall 2017

Management, SEO BLOG / Good To SEO

Fall is here, and with it comes a new batch of ecommerce books. There are titles on podcasting, invention, global ecommerce, creating a brand message, and using data for success. I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and

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Ecommerce Product Releases: September 17, 2017

Management, SEO BLOG / Good To SEO

Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on advertising, productivity apps, payment solutions, and live video shopping. Got an ecommerce product release? Email [email protected]. Ecommerce Product Releases Product Hunt introduces Ship. Product Hunt has launched a suite of tools to

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Cracking the Freelancer and Contractor Code

Management, SEO BLOG / Good To SEO / 1 Comment

Running a business totally on your own can be a tall task. But you don’t necessarily have to hire traditional employees in order to get some help running your business. There are plenty of other options out there today, ranging from freelancers and contractors to AI tools and voice assistants. Learn more about these different

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Ecommerce Briefs: Walmart Steps Up Acquisitions

Management, SEO BLOG / Good To SEO

One economic sector’s implosion is another sector’s lucky break. Physical store closures are disproportionately occurring in the apparel category, pushing more consumers to online clothing shopping. Seizing the opportunity for more online sales, Walmart has already made several apparel ecommerce acquisitions in 2017. The strategy behind these purchases is to better compete with an ever-expanding

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What You Can Learn From Millennial Employees about Work Life Balance

Management, SEO BLOG / Good To SEO

Is it Time to Adopt the Millennials Work Life Balance Approach? We have found that of all the generations mixed in the employment pool for 2017, the Millennials are the recipients of the most negative comments from their co-workers. Perceptions and comments I have heard are: “They are lazy. They only care about themselves. They

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