Credit card chargebacks plague most ecommerce companies. There are steps that merchants can take, however, to reduce chargeback risk. One is using a third-party service, such as Ethoca, that connects data from card issuers and online merchants to reduce fraudulent orders, and fraudulent chargebacks. Credit card chargebacks — wherein shoppers purchase products with a credit […]
4 Ways to Reduce Credit Card Chargebacks Read More »
An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn more sales. A content audit is meant to help marketers and business leaders make informed decisions. Before you launch a new content marketing campaign, redesign
How to Audit Your Ecommerce Content, and Why Read More »
Here is a list of ecommerce-related product releases and updates for late-June. There are updates on shipping solutions, influencer marketing, payment processors, text analytics, marketing research, and Amazon’s newest shopping service. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Amazon launches Prime Wardrobe, a try-before-you-buy service. Amazon has launched a test program called
Ecommerce Product Releases: July 3, 2017 Read More »
Post sponsored by Aurora University Half of all U.S. adults have left a job to get away from their manager at some point in their career, according to a recent Gallup survey. And less than one-third of Americans are engaged in their jobs, a number that hasn’t changed much since 2000 when Gallup first began
7 Smart Ways Business Leaders Can Better Engage Their Employees Read More »
Amazon’s Brand Registry protects brand sellers from counterfeiters. It also helps consumers from unwittingly purchasing counterfeit products. Protecting against knockoffs on Amazon can be a problem for ecommerce merchants. Thankfully, Amazon recently instituted its Brand Registry program, which is intended to protect the brands of marketplace sellers from counterfeiting. It also protects against consumer confusion
Why Use Amazon’s Brand Registry? Read More »
From time to time, you can lose money or miss out on opportunities to make more. This can be costly. You can drain your profits, fail to grow or even stay in business at all if you aren’t careful. Discover how to avoid these potential problems using the tips below. Money Mistakes to Avoid in Business 1. Overly
Want a Thriving Business? Avoid These 4 Money Mistakes Read More »
The summer months are slow for many ecommerce merchants. It is an excellent time to do some housekeeping and prepare for the upcoming busy season. Take a few days to review the key performance indicators from your affiliate marketing efforts from January to June. Affiliate marketing KPIs are different than overall ecommerce metrics. Company leaders
Important Affiliate Marketing KPIs, for Mid-year Review Read More »
By Tricia Hussung Post sponsored by Lesley University Americans have a global reputation for being hard workers, innovators, and goal-oriented individuals. But while a successful working life has many benefits, it comes at a cost, not only for employees but also for their organizations. The average full-time worker is putting in 47 hours each week,
Signs of a Workaholic: What Managers Need to Know Read More »
Fraud continues to impact online merchants. Some experience chargebacks, while others experience various forms of return fraud. Fraud hurts not only merchants but also consumers, as merchants often increase prices to account for fraud. Some merchants even budget for fraud as a cost of doing business. Thankfully there are multiple new methods of detecting and
Intelligent Ways to Manage Fraud Read More »
Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer, with Quantable, an optimization and consulting firm, published last year the results of an interesting experiment to measure the number of web visits that block Google Analytics. He
Ad Blockers Can Affect Analytics Reporting Read More »
