Editor’s Note: Contributor Philip Masiello is a successful entrepreneur, a seasoned marketer, and an Amazon marketplace expert. His new book, Think Engage Thrive — Marketing Actions to Skyrocket Your Brand In The Digital Age, explains a three-step, continuous cycle to grow a business. “Chapter Two: Think and Engage and Thrive” appears below. In this chapter I’ll briefly go over […]
Book Excerpt: ‘Think and Engage and Thrive’ Read More »
Crazy job titles and employee-assigned monikers are the new rage in start-ups. But what do they really mean in the workplace? What’s in a name? As Juliet stated in William Shakespeare’s inimitable tragic poem, “a rose by any other name would smell as sweet,” reasoning that a name is irrelevant to function. Over the past
The New Naming: Outrageous Job Titles Read More »
Card-not-present fraud leads other types of payment fraud in countries that have migrated to the EMV standard. That is according to U.S. Payments Forum, a nonprofit organization that includes global payments networks, financial institutions, merchants, processors, and other industry participants. There are at least two reasons for this. First is the growing popularity of ecommerce.
Are Static Fraud Tools Obsolete? Read More »
Shopping malls once dominated the retailing industry. No more. As many as 25 percent of all U.S. malls will be closed in the next five years. From the 1950s when they were initially built, through the early 2000s, shopping malls were the backbone of retail shopping — attracting consumers with convenient parking and a wide
Will Shopping Malls Survive? | Practical Ecommerce Read More »
Online retailers, particularly mid-market and larger, are really in three businesses: selling products to consumers; software; and publishing. Retail commerce has become the convergence of in-store and online shopping. Regardless of a particular merchant’s business model — be it online-only or brick-and-click — that merchant competes for customers across channels. Mid-market and larger retailers are really in
Successful Retailers Operate in 3 Businesses Read More »
Spending on education in the workplace continues to increase, and for good reason. A look at why and how companies including… You know the old adage “the day you stop learning is the day you die”? We live and work by that ideology here at Business.com, and we’re not alone. As reported in Forbes, Bersin
Why Education in the Workplace Matters Read More »
Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on shipping solutions, artificial intelligence, email campaigns, product reviews, and loyalty programs. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases ShippingEasy launches customer management solution. ShippingEasy, a provider of cloud-based solutions
Ecommerce Product Releases: June 15, 2017 Read More »
Amazon Business can provide exposure and revenue to B2B merchants. The downsides include the inability to communicate with customers and limiting the long-term value of your company. Amazon Business, the B2B marketplace, has more than 45,000 active sellers and more than 10 million products with bulk purchase options or business discounts. Many B2B merchants aren’t
Pros and Cons of Selling on Amazon Business Read More »
Your business almost certainly has seen an influx of new millennial workers, and some managers have driven themselves crazy trying to figure out how to handle this generation. Some guides on how to handle millennials pooh-pooh this generation as arrogant, flighty people who cannot take criticism, look for any excuse to get out of work,
How Millennials in Your Workforce Want to Be Managed Read More »
Here is a list of new ecommerce books for your summer reading. There are titles on podcasting, video marketing, entrepreneurship, disruption, global ecommerce, and valuing digital businesses. I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then
10 New Ecommerce Books for Summer 2017 Read More »
