Chart of the Week: 74% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy. The majority of marketers say that their organization takes a strategic approach to managing their content. According to new research from the Content Marketing Institute, 76% of marketers state […]
76% of organizations use a strategic content management approach Read More »
You need better content marketing metrics – ones that your executive team really care about Like the father character Tevye in the classic movie ‘Fiddler on the Roof,’ some digital marketers seem to blindly follow tradition without much thought. They focus on traditional metrics like click-through rates, cost per acquisition (CPA) or return on ad
How to measure the ROI of your content marketing Read More »
Chart of the Day: 47% of content is for top of funnel buyers Research published from the Content Marketing Institute has shown that almost half of the content created by B2B marketers is for early-stage buyers – to generate awareness and interest. This matches the reasons that marketers gave for using content marketing, with 87% of
Nearly half of content is created to generate awareness/interest Read More »
Top tips for making a quick but effective content audit One of the common themes I continually revisit in my work and writing is the proliferation and abundance of content. For brands looking to use content, and content marketing more specifically, to reach and engage prospects and customers, they have to think very carefully about
Content marketing audit essentials | Smart Insights Read More »
Chart of the day: Original research drives traffic but marketers aren’t promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares – but are marketers making the most of their excellent research? The short answer, according to research by Buzzsumo and Mantis Research is pretty much a “no”.
Are content marketers promoting their research enough? Read More »
A new type of content discovery platform which allows professionals to improve their knowledge and keep track of quality content in a single feed via a Google Chrome new-tab extension It’s Monday. Your inbox shows a gazillion emails and most are from blogs you’re subscribed to. You already know that about 90% of them aren’t
Polluted marketing content is solved by this new content discovery platform Read More »
