Managing digital marketing

What skills will be essential to data and marketing teams in the future?

Managing digital marketing, Personal career development /

Andy Dorling, General Manager of the DMA’s Institute of Data & Marketing discusses some of the key skills that marketers and business leaders identified as being important to marketing teams and business success in the future. The future of intelligent marketing will not just be dependent on organizations investing in the latest technological advancements or […]

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3 Strategies for intelligently and responsibly incorporating AI into your marketing

Artificial Intelligence (AI) for marketing, Digital marketing strategy, Managing digital marketing, Managing marketing technology /

As consumers are offered more, they also demand more from brands. Using AI strategically is the key to rise to that challenge. Even successful brands know how hard it can be to reach their target audience at exactly the right moment with exactly the right message. Consumers just have too many ways to interact with

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How AI is transforming the future of digital marketing

Artificial Intelligence (AI) for marketing, Managing digital marketing, Managing marketing technology /

As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies With the ability to collect data, analyze it, apply it and then learn from it, AI is transforming digital strategies. As it continues to advance, so will the ability to use

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Why AI has a growing influence on e-commerce [Infographic]

Artificial Intelligence (AI) for marketing, chatbots, Machine Learning for Marketing, Managing digital marketing, Managing marketing technology /

AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) has a bearing on everything. While the e-commerce market has remained subject to numerous technological

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4 reasons healthcare companies should invest in blockchain technology

Blockchain, Digital marketing for Pharma sector, Managing digital marketing, Managing marketing technology /

Blockchain technology is a decentralized and distributed ledger system, where different transactions are permanently recorded Across the world, many people relate the word “blockchain” with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in different supply chains, including the healthcare industry. In simple language, blockchain technology is a decentralized and distributed ledger

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News roundup 18th January 2019

Advertising regulations, Instagram advertising, Managing digital marketing, slack /

Instagram’s efforts to tackle fake accounts ‘not working’, marketing budget growth stalls due to Brexit uncertainty, Slack launches new logo and ASA cracking down on influencer sponsored posts Find out all about some of the big marketing, social media and advertising news from the last week in our latest update.   Instagram’s crackdown on ‘fake’

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Sell yourself better with the perfect Marketing résumé in 2019

Managing digital marketing, marketing resume /

Pointers for the perfect marketing résumé in 2019 As a marketing expert, your job description includes selling products and services. Then writing a marketing résumé should be easy for you! You just have to sell yourself, right? It’s ironic, but many job applicants in this industry struggle with the completion of the perfect marketing résumé. Some

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Digital Factory for the incumbent: “Software of the mind”

Digital maturity, Managing digital marketing /

Introduction Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology. It implies that the competitive advantage is increasingly shaped by the management of the polysemic nature of the customer value. This crossroads of

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How aligned are sales and content marketing teams

Managing digital marketing /

Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that content marketers and sales professionals are least aligned on buyer personas, which would seem particularly important for both parties, as something they should be aligned on. The study conducted

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