Managing Email Unsubcribing

Why subscribers ignore you (but don’t unsubscribe)

Consumer email inbox behaviour, Email marketing analytics, Managing Email Unsubcribing / Good To SEO

The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry vibe is everyone gets too many emails, brands send too many emails and email marketers […]

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What is a good unsubscribe rate?

Chart of the Day: Understanding subscriber loyalty – Part 1 of 2 This is the first of a two-part blog, covering subscriber loyalty and unsubscribing. What will be covered: Unsubscribe Rate Unsubscribe-to-open Rate Benjamin Franklin said there were only two things certain in life: death and taxes. Well in email marketing, there is only one: