An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype around their capabilities fueled intrigue about how they were going to change consumer behavior and […]
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Where is the digital advertising industry today? When the digital advertising industry broke out, many digital marketers used to rave about the fact that it’s much more transparent and traceable than traditional forms of advertising, such as radio and TV. Today, the digital advertising world makes up almost half of the advertising industry and is
How will blockchain disrupt the digital advertising industry? Read More »
Flying Autonomous Vehicles, Biochips, and Blockchain for Data Security – how long do we have to wait until we start seeing these emerging technologies take shape? Changes in technology are inevitable as we strive to create products and ways to improve our quality of life. Gartner Hype Cycle 2018 – Emerging technologies Newly released, the
Gartner Hype Cycle 2018 – Most emerging technologies are 5-10 years away Read More »
AI, in a marketing context, is a form of optimization (designed to optimize marketing tasks, tools, and communications). It’s on the verge of transforming our roles and is spurring a revolution to our entire industry Have you ever received a marketing communication from a brand that seemed as if it knew you almost too well
Chart of the Day: What do Marketers want from AI? AI and Machine Learning is not just for the biggest of companies with a large budget – yet many SMEs still think so. There are various ways of adding AI into your business’ customer lifecycle, as demonstrated in our infographic below. Machine learning can be
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Managing the changes brought about by AI applications is the next big challenge for marketers Artificial intelligence applications are already becoming a mainstay within marketing teams across the globe. With pickup levels of AI marketing initiatives already much higher than you might think. From interviews with 100 senior marketers from a wide range of industries,
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Have you heard of Google Duplex yet? You know, the AI assistant that books appointments and makes reservations on your behalf? Just your next-door robot… As you may already be aware, Google Duplex is a new technology launched by Google at Google I/O 2018, the company’s annual developer conference. Google Duplex is an AI system that
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Why new artificial intelligence matters for business, from global trend to maximizing marketing and operations spend AI has progressed quite away from its early beginnings, and its prevalence in modern business models has increased exponentially. Yet, despite this, our relationship with AI has been a tumultuous one, with ‘automation’ becoming something of a dirty word
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Chart of the Day: How perceptions of the applications of AI differ between agencies and brands In our infographic reviewing the applications of AI in marketing, we explore 15 different applications of Artificial Intelligence (AI) across the customer lifecycle from media buying to marketing automation and chatbots. It’s around a year now since we developed
Using AI in Marketing | Smart Insights Read More »
Chart of the day: On Wednesday and Thursday last week, myself and Dave Chaffey presented at B2B Marketing Expo, In ExCel, London about auditing your Martech stack – and now new research has found that most think their marketing technology strategy is successful Most believe their strategy is successful based on how they achieve their priorities
How successful is your Martech strategy? Read More »
