3 key ways to streamline your martech stack and maximize the value of your marketing toolkit Martech is about finding the right tools to help you reach specific outcomes. Paring down to only the necessary tools will help you control your budget, extract more value from each tool, and see what you’ve been missing. Streamlining […]
How to get better results from using less marketing tech Read More »
Chart of the Day: The popularity of different martech stack components You will know that our options for using online services to manage marketing and get insight have increased dramatically over the past few years. Scott Brinker’s martech landscape now covers over 5000 martech options. Our own Essential Digital marketing tools wheel covers what we see as 30
Marketo forms a new alliance with Google Cloud Marketo, a leading marketing automation provider, recently announced their new alliance with Google Cloud. Starting in 2018 both companies will join forces to migrate Marketo’s platform from their own data centres to the Google Cloud Platform. The multi-year deal will enable Marketo to scale its infrastructure and create an
No one trusts online ads anymore. Will blockchain change all that? As the digital advertising landscape grows increasingly complex and fragmented, publishers are facing rising economic pressures. Meanwhile, users are concerned about privacy, security and the overall online experience. They lack control over the tracking and collection of their data, and often find their online
Can blockchain restore trust in online advertising? Read More »
Chart of the Day: Mergers & Acquisition activity involving AI companies is increasing rapidly. First people build things in their garages. Then the startup ecosystem develops. Then the tech gets noticed. Then the big players start realizing how disruptive it will be, and they start buying up the startups so they’re the ones doing the
M&A activity shows growing excitement surrounding AI tech Read More »
Are you embracing AI to improve your ad campaigns? Throughout the last year, artificial intelligence (AI) and its multitude of uses for marketing have become more and more obvious. While many brands were hesitant to explore the plethora of benefits it offers, 2017 is seeing brands dipping their toes into the AI waters, ready to embrace
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