Mark Johnstone

Cinderella Makeover Content Marketing: How To Transform Neglected Content

Aaron Orendorff, Andy Crestodina, Austin Keon, Blogging, Brian Dean, Content marketing, Lisa Dougherty, Mark Johnstone, Mark Schaefer, Michele LInn, SEO BLOG, Steve Rayson / Good To SEO

Have you ever started improving a piece of long playing content only to find that you’ve invested more work than you did creating the original? Yet you keep going because you know that this unloved or under-loved piece of content will reward your efforts with measurable results over time. Don’t give me that “I doubt […]

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Content Idea Generation: 3 Super Easy Steps

If you’re like most content creators, bloggers and writers, at some point you’ve stared at the blank screen cursing the flashing cursor because you have no content inspiration. I wish I could tell you that I had a magic Harry Potter type spell that would instantaneously transmit your creativity into tangible format. But alas like