Mark Schaefer

How To Get Useful Conference Results On The Cheap Without Being Physically There

Andrew and Pete, Andy Crestodina, Ann Handley, Cathy McPHilips, CMWorld, Conference, conference content, Curation, mari smith, Mark Schaefer, Marketing, SMMW, Social Media /

Conferences create marketing meccas. They laser-focus your industry’s attention on a key topic. As result:They attract influencers and prospects who otherwise may be unfindable or targetable Despite this too-good-to-be-true marketing opportunity you may not be able to attend all or any of the key conferences for your specialty. Among the top reasons for not attending […]

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How To Use Employee Appreciation To Make Your Business Better

branding, Edelman Trust Barometer, employee advocacy, employee appreciation, Lee Odden, Mark Schaefer, Marketing, Michael Brenner, Sprout Social /

Does the company you work for care about you? Beyond doing your job, do you feel valued for your role in the organization? I ask because:How you feel about these issues are key to employee appreciation. From a business perspective:Employee appreciation goes beyond “Good job!” and “We care about you” lip service. Rather, employee appreciation

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4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph

4Ps, 5 Product Levels, 8Ps, Actionable Marketing 101, Infographic, Mark Schaefer, Marketing, Marketing Mix, Neil Borden, personalization, Philip Kotler, Product Hierarchy, seth godin, Stacy Minero, Theodore Levitt, trust /

Does your organization use the 4Ps of the Marketing Mix for its marketing strategy? Not sure? Did you sleep through your Intro To Marketing class? Or, perhaps you didn’t study marketing in college. (BTW–I didn’t!) Don’t worry–We’ve got your back! The Marketing Mix 4Ps are: Product includes options, quality, design, features,  packaging and other related

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Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, Marketing, SurveyMonkey /

As a mathematical constant, Pi (π) or 3.14 for short is the ultimate irrational number. When calculated to over a million digits beyond its decimal point, Pi remains infinite and patternless. Representing the ratio of a circle’s circumference to its diameter, Pi is key to geometry calculations. Recently, Pi and circles gained traction as memes

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How Businesses Can Survive the Latest Marketing Rebellion [Podcast]

Mark Schaefer, Marketing Rebellion, Podcast, SEO /

Marketing Podcast with Mark SchaeferPodcast Transcript Today on the podcast, my guest is marketing expert, speaker, author, and college educator Mark Schaefer. Schaefer is a globally-recognized speaker and author. He’s contributed extensively to major publications including The New York Times, CNN, NPR, Wired, the BBC, and CBS News. He is also the author of six

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Transcript of How Businesses Can Survive the Latest Marketing Rebellion

Mark Schaefer, Marketing Rebellion, Transcript /

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: If you’ve been in marketing any time at all, you’ve lived through some seismic shifts or rebellions in the things that have come along. The internet, search, social media, all these things have

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5 Vacation Blog Tips: How To Keep Your Content Fresh When You Are Away

Andy Crestodina, Blogging, Content Curation, editorial calendar, Guest Blogging, Mark Schaefer, vacation blog tips /

Do you ever have problems keeping your blog filled with fresh content? Before you answer, I’ll tell you a secret. While you might not believe it, sometimes I do! Despite my best intentions, holidays and vacations, big work projects, health issues, or other last minute emergencies keep me from blogging. Even worse, these events can

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2018 Blogging Research: How Does Your Blog Compare To The Best

Andy Crestodina, Blogging, Brian Dean, Buffer, Content Marketing Institute, Gini Dietrich, Hubspot, Larry Kim, Mark Schaefer, Market Research Insights, Michael Brenner, Mike Stelzner, Orbit Media Blogging Survey, Rand Fishkin, Social Media Examiner /

Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results.

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Activate Your Agile Career – Book Interview

Agile Careerist Project, AgilityThink, Career, Mark Schaefer, The Gray Rhino /

Heidi Cohen Interviews Marti Konstant New book: activate your agile career: How Responding to Change Will Inspire Your Life’s Work   Q: What’s your best piece of advice for readers looking to improve their marketing? A: My book is in the career development space, but I referenced my years as technology marketing executive to apply my researched concepts

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Content Saturation: How Your Content Marketing Can Succeed [Research]

AddThis, Andy Crestodina, Ashley Zeckman, Brian Dean, BuzzSumo, Content marketing, Dark Social, Dustin Stout, Hubspot, Mark Schaefer, Market Research Insights, Messaging Apps, Parse.ly, PESO model, Search, SEO BLOG, Shareaholic /

Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information

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