Market Research Insights

Audience Media Consumption Data: How To Improve Your Marketing

Activate Research, audio, eMarketer, GlobalWebIndex, Market Research Insights, Media, Nielsen, Salesforce, Smartphone, Statista, Tablet, video, Zenith Media /

Need to attract your target audience’s attention? Who doesn’t? The challenge: In today’s content saturated environment, Media options and devices have shifted consumer media consumption behavior. So, how do you succeed? By understanding how your audience consumes media now. This includes their: Media habits Device usage Content format preferences Time of day or activities related to consumption Willingness to […]

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2018 Blogging Research: How Does Your Blog Compare To The Best

Andy Crestodina, Blogging, Brian Dean, Buffer, Content Marketing Institute, Gini Dietrich, Hubspot, Larry Kim, Mark Schaefer, Market Research Insights, Michael Brenner, Mike Stelzner, Orbit Media Blogging Survey, Rand Fishkin, Social Media Examiner /

Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results.

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Fortune 500 Social Media Research: How To Make Your Business Succeed

Market Research Insights, Neilsen, Social Media, Social Media Research, UMass Dartmouth /

When 496 of the Fortune 500 companies have a social media presence, your organization should too! Before you tell me that you’re a solopreneur or part of small business team, save your breath. While the size of your business may keep you from spending money on the latest cutting edge trends since they may leave

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2019 B2B Content Marketing Research: What You Need To Succeed

call-to-action, content distribution, Content marketing, Content Marketing Strategy, Market Research Insights, marketing persona, Research /

Looking to update your B2B content marketing to meet 2019’s challenges? Of course you do! Really–who wants to be left behind? Surely not you! So here’s the big shift: 90% of B2B marketers prioritize their audience’s information needs over their business needs. Translation: In today’s low trust environment, the always-connected customer’s attention and trust must

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Original Research Content: How To Convince Your Boss To Create Marketing Gold

Andrea Fryear, Andy Crestodina, b2b, BuzzSumo, Content marketing, Content Marketing Institute, edelman, LinkedIn, Mantis Research, Market Research Insights, Orbit Media, Original Research, SmartBrief, Social Media Examiner /

Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content.  (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017))   Table of Contents

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Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research]

blogs, BuzzSumo, Content Saturation, Facebook, LinkedIn, Market Research Insights, Product Life Cycle, SEO BLOG, small business, Social Media, Social Media Charts, social media data, Social Media Examiner, Spin Sucks, trust, twitter, UMass Dartmouth, YouTube /

Stop crying over fewer available social media opportunities that cost more. Dry your eyes and accept that the “free social media lunch” is over and flat social media usage is the new normal. The “free social media lunch” is over and flat social media usage is the new normal. #socialmedia #digitalmarketingClick To Tweet   This

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Content Saturation: How Your Content Marketing Can Succeed [Research]

AddThis, Andy Crestodina, Ashley Zeckman, Brian Dean, BuzzSumo, Content marketing, Dark Social, Dustin Stout, Hubspot, Mark Schaefer, Market Research Insights, Messaging Apps, Parse.ly, PESO model, Search, SEO BLOG, Shareaholic /

Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information

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2018 B2C Content Marketing Trends [Research & Analysis]

Andy Crestodina, Content marketing, Jay Baer, Market Research Insights, SEO BLOG /

2018 B2C Content Marketing Trends reveal that business use of content continues to evolve. Research by Content Marketing Institute and MarketingProfs shows that B2C marketers are paying attention and improving their processes to achieve measurable objectives. (BTW—Here’s our analysis of 2018 B2B Content Marketing Trends.) Table of Contents 1. Overall 2018 B2C Content Marketing Trends

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Audio Content Marketing: How To Reach Your Busy Audience [Research]

Activate, Audio content, Content marketing, edison research, Market Research Insights, SEO BLOG, Social Media Examiner /

When my sister, who battles Los Angeles traffic for over an hour each way to get to work, mentioned she listens to podcasts I realized their power. Podcasting and other audio content marketing is no longer a sideshow to video and other trendy content format. Rather it’s a media format tailored to the needs of

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Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research]

BuzzSumo, Facebook, Fortune 500, Instagram, LinkedIn, Market Research Insights, Pinterest, Roche, SEO BLOG, Snapchat, Social Media, twitter, University of Massachusetts Dartmouth, YouTube /

To remain competitive with your peers and market leaders, your business social media use requires resources, budget and people. Over the last 9 years, social media has evolved from free media platforms used mainly by small businesses and solopreneurs to achieve David-like results into full-fledged media entities. As such, they’re a key element of marketing

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