UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to […]
30 Ways to Come Up with Great Ideas for Your Blog Posts Read More »
You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. Remember that marvelous pair of sneakers you were checking out online last week? You know – the one that you put in your shopping cart but then decided to get later? If
7 Digital Advertising Trends Every Marketer Should Know in 2020 Read More »
Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 billion daily active users, this isn’t too surprising. The ad system, after all, is versatile and holds a lot of potential. Advertisers are able to
7 New Changes All Marketers Need to Know Read More »
The modern consumer’s growing demand for transparency and authenticity has paved the way for the influencer marketing boom. In fact, according to MediaKix, in the next five years, influencer marketing is estimated to become a $5-10 billion industry. In the comprehensive infographic below, you will see that companies and brands that invested in influencer marketing
84 Influencer Marketing Statistics for 2019 [Infographic] Read More »
NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. How can you
How Remarketing Can Help Increase Conversions Read More »
Plenty of webmasters today are building their sites on the WordPress platform – and with good reason! Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site
Essential WordPress SEO Plugins: The Marketer’s Toolkit Read More »
There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Google Ads,
What Is Post-Click Automation & Why Should Agencies Offer It as a Service? Read More »
Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their
MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads Read More »
I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals.
The Customer Acquisition Playbook: Email & In-Person Outreach Read More »
Home Infographic Hacking Email Marketing: 14 Tactics that Work [Infographic] Want digital marketing insights delivered straight to your inbox? Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. Email marketing is such a simple way to get your message across that it’s
Hacking Email Marketing: 14 Tactics that Work [Infographic] Read More »
