Google made some major announcements at May’s Marketing Next conference, and one of the most interesting announcements was: Unique Reach, a measurement tool that tells you how many times the same person has seen your ad. Click To Tweet It’s not an ad blocker. It’s a measurement tool. It’s Good for Advertisers We know that […]
Unique Reach – A Tool that Captures Impressions per Unique User Read More »
There has been a lot of talk recently about attribution. And answering these questions has been one of the biggest challenges facing the modern marketer: “Is my marketing campaign working?” “Does that last click really deserve all the credit?” “Where then am I spending more than I should?” While many tools have been developed that attempt to
New Google Attribution Tool Helps You Evaluate Your Marketing Campaign Read More »
It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B
