Developing relevant, timely and evergreen content is a huge task. Higher education is an already competitive market, and online education is hard to advertise without a visible campus. Less visibility makes it difficult for prospects and students to feel part of a wider cohort and harder still for institutions to foster a sense of community. […]
How to Create a Persona-Driven Content Strategy for Online Education Read More »
MiroAlt / Pixabay Any marketing professional will tell you creativity is an indispensable ingredient of a great campaign or a memorable ad. When work is truly creative, it engages consumers in unique and emotive ways, which is how brands secure mindshare and convert new customers. But creativity is a means to an end – not
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Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%.
We all know how important it is to maintain constant communication with potential customers. According to Salesforce, it takes about 6-8 touch points for a conversion to happen. Prior to that, your prospects are still in the decision-making process. To maintain a relationship with prospects you need to get their contact information. You also need to know
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If you’ve been doing email marketing for the past three years, I think you’ll agree with me when I say: email marketing is NOT dead. If you need some convincing, here’s a quick fact: email marketing ROI (return on investment) has increased from $40 in 2016 to $44 in 2018, according to the DMA Insight studies.
Let’s be honest: we all crave sales. No matter what your business is, you want to stay one step ahead of your competitors and boost sales. But the days when you could simply launch an advertising campaign to attract new customers are long gone. Traditional online advertising doesn’t work anymore: according to HubSpot, 64% of people who
How to Turn Instagram Followers into Customers with Ephemeral Content Read More »
Journalists are renowned for sniffing out a good story; they instinctively know how to get to the crux of a matter, asking the right sort of questions to get to the truth, and can decipher complicated subject matters succinctly for everyone to understand. Pick up any newspaper or magazine and you’ll find it packed with
Insights into a newsroom: learnings for content marketing Read More »
The traditional way to land a job is to send a CV and wait for someone to notice it, call you and try to impress them during the interview. While many companies still rely on this recruiting style, there’s also another important element that makes a big difference in 2018: your personal brand. It’s possible
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Email marketing is a tried-and-true strategy for increasing conversions, and with a $38 return on investment for every dollar spent, it’s no wonder that this strategy holds fast as a mainstay component of any good marketing plan. However, successful email marketing campaigns are built on contact lists and consumer data – increasingly regulated commodities to acquire.
The Email Marketer’s 4-Step Guide to GDPR Compliance Read More »
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
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