Learning from Amazon: data, AI and automation Cast your mind back 20 years (if you are old enough – like me) and imagine a day in 1996. You are bored, so what do you do? Boot up your desktop computer, make the tea while you wait for a minute (or more) for your dial up […]
rawpixel / Pixabay If you’re a writer, artist, or content creator of any kind, take a moment to consider the fact that there has never been more demand for original, high-quality content than there is right now. The rapid growth of platforms like Instagram and YouTube has completely changed the way we consume media, and
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Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment? The answers to all these questions lie in marketing. How you market your business determines if the enterprise will
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It’s the beginning of the year and time to visit the organization of your business. In this episode I have a very informative chat with Strategic Business Advisor and Planner Pamela Chatry. Thanks to Marie Kondo suddenly making organizing and decluttering in vogue, we are taking a page right out of her book and applying
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‘What does your company do?’ It’s a common question, one most of us can answer without even thinking: X product, Y service. But the real answer is bigger than that. Today, what your company does is about a lot more than just what you sell. It’s about the experience you provide. Because customers don’t just
In October 2008, Satoshi Nakamoto launched bitcoin with a white paper, creating and deploying the world’s first decentralized cryptocurrency. As part of the implementation, the first blockchain database was devised. Despite being released almost a decade ago, blockchain technology has only recently come into the public eye. Today, brands are exploring whether blockchain can help
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No doubt, one of the greatest headliners in our world this century is the blockchain technology. Closely allied to the blockchain are bitcoin and other cryptocurrencies. Truly, many are yet to accept cryptocurrency; but, no person can deny that blockchain technology has come to stay. Initially, the emphasis of the blockchain has been its impact
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With a record 90% of consumers reporting that they read online reviews before even checking a company out, honest feedback from verified customers is the lifeblood of business these days. A lot rides on your reputation, and 67% of purchasing decisions are influenced by online reviews. Though you may have a large number of seemingly
Pixabay I spent 15 years working in the online publishing industry. One of the last professional events I attended while still on the media was an IAB-affiliated event about the “future of media and advertising.” I recall one of the speakers ignoring the publishers in the room completely. He directed his remarks toward the vendors
