Google Shopping ads appear in search results as pictures above or alongside the text-based ads and organic listings. But unlike text-based ads, Shopping ads always carry an image, price, and other descriptions. This is the first installment in my series on using Google Shopping ads to grow your ecommerce businesses. Shopping ads are becoming more […]
Success with Google Shopping Ads, Part 1: Getting Started Read More »
The ability to sell products directly on social media sites has been around for a few years. But social platforms are improving transaction capabilities with buy buttons — making purchasing easier. Marketers have put forth the premise that standalone ecommerce websites lack the personalization and content richness of social media networks, which, they say, foster
The idea behind content marketing is simple enough. Create useful and engaging content so that folks will read it, watch it, love it, and ultimately buy the products you sell. But what are the core ideas that help to make content marketing successful? Start with value. Content marketing has to provide real value, something that
Pinterest and I have a long history. Back in 2013, I was one of the most followed men on Pinterest, with over 1.8 million followers. I pinned about men’s style. I was an influencer. I did deals with brands, and my pins would almost always be on Pinterest’s home page. But it became too much
All Products with Photos Have a Place on Pinterest Read More »
One of the best ways to discover keyword opportunities for pay-per-click advertising campaigns, content marketing topics, and search engine optimization is to identify which keyword phrases your company’s competitors are ranking for on popular search engines. Thanks in part to keyword analysis tools such as Ahrefs, SEMrush, SpyFu, and Moz’s Keyword Explorer, it is easy
WordPress users can install a variety of plugins to develop exceptional content marketing, from creating high-performing posts to tracking campaign results. Here is a list of WordPress plugins for content marketing. There are tools for editorial tasks, A/B testing, visual images, page speed, comments, discussion, and distribution. Most of these plugins are free, though some
Getting an email to an inbox is not always easy. Many factors determine whether an email is delivered, blocked, or even filtered into a subfolder. In this post, I’ll explore four key factors that determine email deliverability. IP Addresses The Internet Protocol address is a numerical identifier of the sender’s server. All devices connected to
With more than 200 million users visiting one or more business profiles daily, Instagram offers companies the opportunity to showcase physical products to many engaged followers. And with the right tools, businesses can make those product images shoppable, creating their own visual storefronts on Instagram. Here’s a list of tools to sell products on Instagram.
August 10 is National Lazy Day. While that might not be something you celebrate, you can bet hashtags and memes about laziness will be shared across social media. “National days” — most of which give recognition to oft-ignored things, issues, or actions — have taken the internet by storm. There are more than 1,500 national
Little-known Holidays Can Boost Traffic and Sales Read More »
Over the years Google Ads — formerly AdWords — has been that company’s revenue engine. But after it mastered keyword-based search, Google expanded its advertising offerings with the Display Network, which launched in 2005. The Google Display Network has the potential to generate massive traffic. How massive? Well, GDN consists of “over 1 million websites,
3 Mistakes to Avoid on the Google Display Network Read More »
