From celebrating the contributions of Hispanic Americans to talking like a pirate, September 2018 is full of opportunities to create engaging content that could drive traffic to your website and earn your business more sales. Content marketing is the act of creating, publishing, and distributing content such as articles, videos, and podcasts with the goal […]
5 Content Marketing Ideas for September 2018 Read More »
Compelling marketing content delivers information in a friendly, trustworthy, non-selling manner. It informs a reader while also making her interested in your products. Content is an essential part of an overall marketing strategy for online merchants, including those in the fashion industry. But most smaller fashion retailers don’t typically have the budget for a professional
Low-cost Content Marketing for Fashion Merchants Read More »
It’s hard to believe Facebook is no longer the cool network. Younger consumers aren’t even getting Facebook accounts. It’s Instagram and Snapchat that appeal to the younger crowd. Facebook presumably thought of this years ago, which is why, in 2012, it acquired Instagram. Thus younger generations may only have only an Instagram account, but they’re
Instagram: The Ad Channel Your Parents Aren’t On (Yet) Read More »
When a business asks “how do we get more site traffic?” or “how do we earn more sales?” it is marketing that provides the answer. Marketing is the action a business takes to promote its products or services. I created this checklist to provide potent marketing tactics your business can use to solve your promotional
The Web Marketing Checklist: 40 Ways to Promote Your Website Read More »
Email marketers understand the importance of deliverable addresses. Deliverability is critical for conversions, and it impacts a sender’s reputation with ISPs, among other effects. But a clean subscription file requires diligence in continually removing undeliverable and problematic email addresses. In this post, I’ll describe three tools to help ensure your subscribers’ email addresses are deliverable.
3 Tools for Cleaning Email Addresses, to Improve Deliverability Read More »
Marketing automation is the process of using software to manage repetitive marketing tasks. Examples include automated emails based on a user’s action and automated social media posts. Offering relevant cross-sells and upsells based on a shopper’s activity is a form of marketing automation. Marketing automation requires data, such as a user’s email address, purchase history,
Getting Started with Marketing Automation (for Ecommerce) Read More »
Anyone can now see what ads are being run by a Facebook page and what tweets are being promoted by a Twitter account. This is hugely helpful competitive intelligence for businesses. So why is all this information being released? Consumers Demand Transparency Two related events pushed these platforms toward more transparency in their advertising programs.
See Competitors Ads on Facebook and Twitter Read More »
There is something magical about content. Articles, video, and interactive web pages can engage potential customers and build trust and a sense of reciprocity. Content marketing is the act of creating, publishing, and distributing content with the aim of attracting, engaging, and retaining customers for your business. It works because content gives site visitors something
5 Content Marketing Ideas for August 2018 Read More »
Google’s new “Smart campaigns” is the first advertising product under the new Google Ads brand. Smart campaigns use machine-learning algorithms to help small businesses become more successful online advertisers. The tool may be particularly helpful for small multichannel retailers selling from both an ecommerce-enabled website and a physical location as it’s relatively easier to set
Google’s Smart Campaigns May Help Small Brick-and-click Retailers Read More »
The biggest challenge in email marketing is getting recipients to open the message in the first place. Once they do that, the content will determine whether they click. In this post, I’ll address five tips on what to include in an ecommerce email to drive conversions. Goals and Objectives Marketers often fail at email campaigns
What to Include in Ecommerce Emails to Drive Performance Read More »
