A disciplined marketing routine can lead to long-term growth. The routine can work like a daily checklist. The means and methods of driving ecommerce site traffic and conversions are clear. Marketers at mid-sized ecommerce and omnichannel retail businesses know the tactics to employ. Thus the challenge to grow a business is often discipline — not […]
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Google is not just the largest search engine, with billions of queries each month. It also powers a large portion of the internet’s display ads through the Google Display Network. According to SEMrush, the Google Display Network: Serves ads across roughly 2 million websites and 650,000 apps. Includes 65 of Comscore’s top 100 sites. Reaches
How Google Collects Data to Personalize Ads Read More »
Studying prominent brands on Instagram can help merchants generate ideas for their own marketing campaigns. Here is a list of the top brands (excluding celebrities) on Instagram ranked by followers. The brands use behind-the-scenes and do-it-yourself content and inspiring images, as well as stories, contests and giveaways, shoppable images, and lots of videos. Instagram Instagram
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The purpose of email marketing is to generate revenue. Opens and clicks are meaningful only if they produce, at some point, orders. In my experience, tweaking just a few areas of an email program can greatly increase conversions. In this post, I’ll review five areas to focus on. Subject Lines and Preheaders The grouping of
Minor Tweaks to Marketing Emails Can Greatly Boost Conversions Read More »
Here is a list of product releases and updates for mid-May from companies that offer services to online merchants. There are updates on subscription platforms, help desk ticketing, inventory management, selling on Amazon, and selling on Instagram. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Magento Commerce adds features for small and mid-market
Ecommerce Product Releases: May 16, 2019 Read More »
Content marketing is like a machine. Put good content in one side and from the other side receive a loyal and engaged audience with a propensity to purchase from your company. Remember, content marketing is the act of creating or curating content, publishing that content, and finally distributing or promoting it to attract, engage, and
5 Ways to Recruit Content Creators for Your Business Read More »
A simple, three-part email automation series may help ecommerce businesses win back customers and boost profits. For many reasons, loyal customers who return to an online store repeatedly are a key to success. These repeat shoppers cost relatively less to market to and often spend more on every order. Sometimes, however, these customer relationships fade.
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Smaller fashion and lifestyle businesses typically have limited budgets for marketing, personnel, and web development. To compete against larger companies, smaller businesses must focus on a niche and then execute flawlessly. I’ve spent nearly 20 years working and consulting with fashion and lifestyle companies. Here four ways smaller online companies can thrive. 4 Ways for
How Smaller Fashion Merchants Can Outperform the Big Guys Read More »
In June 2019, content marketers should have no shortage of potential topics to attract, engage, and retain customers. In much of North America, the weather will be grand, and almost any article or video that promotes outside activities can be a winner. That is why my first two suggestions on this month’s list of content
5 Content Marketing Ideas for June 2019 Read More »
Email marketing provides a strong return on investment, requires very little money, and helps even fledgling companies drive sales. The question, then, for most businesses is not whether they should use email marketing, but how. One strategy is to monitor successful competitors. Finding Competitors An online fitness-clothing retailer, as an example, should be able to
Need More from Email Marketing? Learn from Competitors Read More »
