Marketing & Advertising

Don’t Neglect Pinterest for Fashion, Lifestyle Marketing

Pinterest has roughly 250 million monthly users. The platform is often overlooked by fashion and lifestyle marketers, which could be costly. Fashion and lifestyle businesses typically favor Instagram and Facebook for marketing. Most neglect Pinterest. That’s a mistake. Pinterest is a critical, untapped source of quality traffic. I recently included Pinterest in a social media […]

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Google Ads Keyword Planner Gets an Upgrade

Marketing & Advertising / Good To SEO

Google Ads has updated its popular Keyword Planner, focusing on six areas. The other day I went to the Keyword Planner in Google Ads. I was greeted by a lightbox message that stated, “A Better Keyword Planner.” The box said six “key features” were improved: More seeds, Keyword trends, Grouped ideas, Save an idea to

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How to Measure Customer Acquisition Cost

Marketing & Advertising / Good To SEO

Ecommerce marketers use many tactics to attract new customers, including pay-per-click advertising, search engine optimization, content marketing, and display advertising. But how does an ecommerce company decide which of these marketing tactics work the best? Customer acquisition cost helps to answer this question. CAC is a key performance indicator for ecommerce marketing. It estimates how

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5 Content Marketing Ideas for May 2019

Marketing & Advertising / Good To SEO

From science fiction to education to research, there are plenty of ways to connect with consumers through content marketing in May 2019. Content marketing is the act of creating or curating content, sharing content, and distributing content. Done well, content marketing attracts, engages, and retains customers. What follows are five content marketing ideas for your

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18 Podcasting Tools and Resources

Marketing & Advertising / Good To SEO

Podcasting continues to grow. According to Podcast Insights, an online magazine, 51 percent of the U.S. population has listened to a podcast. And 80 percent of the podcast audience listens to all or most of each episode. For ecommerce merchants, podcasting is an opportunity to provide compelling content, promote your business, and demonstrate your expertise.

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Without Compelling Content, Ecommerce Success Is Nearly Impossible

Marketing & Advertising / Good To SEO

Without compelling content, it’s nearly impossible to be successful in ecommerce. Amazon excels in content creation, including taxonomy and navigation. Your online store offers a good user experience and an attractive visual design. You know your target customers and how to reach them. Your pricing and promotions are competitive. What could go wrong? You could

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4 Marketing Tactics to Get the Next Ecommerce Sale

Marketing & Advertising / Good To SEO

Online retailers have the opportunity to transform every new visitor into a long-term, loyal customer who makes dozens or even hundreds of purchases over several years. Try this as a test. Go to Amazon and log in. Find “Your Orders” under the “Accounts & Lists” link at the top right. How many orders have you

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6 Ways to Track Revenue from Email Marketing

Marketing & Advertising / Good To SEO

Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 Econsultancy survey, 76 percent of companies reported that email offers either “excellent” or “good” ROI. In this post, I will discuss six ways to measure the effectiveness of email marketing. Tracking Revenue from

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