Google Ads’ quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score is also a strong indicator of PPC success, so boosting an ad’s quality score could lead to more interactions and sales. Google’s search engine is popular because it works. Those […]
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A recent change by Google Ads could increase impressions by 3 to 10 percent for advertisers that use Shopping campaigns but opt out of the Search Partners network. Here’s what you need to know. Google Versus Partners Google is a search engine. You go to Google.com, type in a search, and almost instantly receive a
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Text-based, pay-per-click advertising is a fundamental part of promoting an ecommerce business. These seemingly simple ads can appear higher on a search results page than organic listings, and they can target potential customers who are seeking the products your business sells. One of the keys to a successful Google Ads search campaign is how an
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Visual social channels, those that emphasize images and videos, work best for fashion products. Pinterest is a good example. Social media marketing can be unclear and confusing for smaller B2B companies. Fashion and lifestyle companies, in particular, often don’t understand why they need social media or the best way to use it. Why Social Media?
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In April 2019, content marketers could pitch spring gift ideas, write about important political issues, play a prank or two, offer tax help, and recognize China’s contributions. Content marketing is the act of creating, publishing, and distributing content with the aim of attracting, engaging, and retaining customers. For many businesses, content marketing has become the
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Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own content. Here is a list of free copywriting podcasts. There are shows that explore content marketing, address the tools and techniques of writers, review small business copy issues, and more The Copywriter Club Podcast The Copywriter Club Podcast The Copywriter
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An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site. Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years. Most already have at least some type of lead funnels or sales funnels in place. However, there are several
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Last year Google Ads finally transitioned all advertisers to its new interface. There were many changes. One was that “Average Position” no longer appeared in a column by default. It was an annoyance, but I diligently added it back in the various views and accounts. Then, in November, Google Ads moved the column in the
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Ecommmerce merchants often fall short on basic, proven selling techniques. Many online retailers don’t focus on selling. An online store is a digital sales agent. It must interpret a buyer’s needs, pitch relevant products, and close the deal — much like in-store or direct sales associates. But, in my experience, ecommerce merchants often fail at
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Content marketing is meant to help your business connect with potential customers, building long-term relationships. The goal is to attract, engage, and retain those prospects with content that your business creates or curates, publishes, and distributes. In this post, I will discuss five content marketing ideas your business could try in March 2019. Promote Business,
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