Triggered emails are automated messages in response to the actions of website visitors. Examples based on visitor activity include: Welcome series to new subscribers. Recovery attempts for abandoned carts. Re-engagement from abandoned searches and browses. Notification of changes to viewed products, such as price drops, replenishments, or in-stock notifications. Post-purchase emails may include: Order confirmation. […]
If done correctly, a drip email campaign yields significant results. Emails sent automatically and on a schedule are an effective way of communicating with your customers and prospects. Sometimes referred to as drip or nurture campaigns, automated emails target consumers based on their actions. For example, when customers or prospects sign up for your newsletter,
Customer testimonials can be a powerful, conversion-boosting, profit-driving tool for ecommerce companies. You just need to collect and share them. There are many reports touting the impact of customer reviews and testimonials on consumer buying decisions. One of the most often cited is a 2012 Nielsen release. It stated that 92 percent of consumers trusted
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Pinterest has always been a place for product inspiration. But with recent innovations such as buyable pins, rich product pins, and the Lens visual search tool, Pinterest is becoming a place to shop. Here is a list of tools to help merchants sell products on Pinterest. There are tools from Pinterest and third parties to
A simple, survey-based public relations campaign can help an ecommerce business build its brand, attract backlinks for search engine optimization, and encourage sales. In this article, I will outline the major steps to run a survey-based PR campaign. This campaign is meant to inspire at least a few journalists to write about the survey results.
Based on the number of views and subscribers, the “curiously awesome” gift site Vat19 is the most popular YouTube brand channel in the United States and the second most popular worldwide. How do they do it? By making product videos that people want to watch. Here is a list of the most popular videos from
Curating content can be like finding a stem or leaf in a haystack, if not a needle. Fortunately, there are many software tools to help content marketers discover good articles and videos to share. Curation is a type of content marketing. It seeks to attract, engage, and retain customers for your business. It pulls them
There is no free lunch, supposedly, but there is plenty of free email marketing tools. In this post, I’ll list 17 free tools to accelerate your email marketing program. Email Service Providers Many email service providers offer lengthy free trials and even free permanent plans for startups or low-volume senders. Here are three examples. Constant
Discovering and sharing useful and interesting content from sources outside of your business can be a good, low-cost, and easy way to meet content marketing goals. Content marketing aims to help your business attract, engage, and retain an audience of potential customers. As these potential customers read or watch the content your company shares, they
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Advertising options for smaller fashion and lifestyle merchants include influencer marketing, such as on Facebook Groups. This example group focuses on fashion ideas for females over 40. Smaller fashion and lifestyle merchants typically have limited budgets. They must advertise wisely. There’s the cost of the advertising itself, as well as the expense of creating the
