Marketing & Advertising

How to Make Triggered Emails More Effective

Marketing & Advertising /

Triggered emails are automated messages in response to the actions of website visitors. Examples based on visitor activity include: Welcome series to new subscribers. Recovery attempts for abandoned carts. Re-engagement from abandoned searches and browses. Notification of changes to viewed products, such as price drops, replenishments, or in-stock notifications. Post-purchase emails may include: Order confirmation. […]

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5 Steps to a Successful Email Drip Campaign

Marketing & Advertising /

If done correctly, a drip email campaign yields significant results. Emails sent automatically and on a schedule are an effective way of communicating with your customers and prospects. Sometimes referred to as drip or nurture campaigns, automated emails target consumers based on their actions. For example, when customers or prospects sign up for your newsletter,

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The Power of Customer Testimonials for Ecommerce

Marketing & Advertising /

Customer testimonials can be a powerful, conversion-boosting, profit-driving tool for ecommerce companies. You just need to collect and share them. There are many reports touting the impact of customer reviews and testimonials on consumer buying decisions. One of the most often cited is a 2012 Nielsen release. It stated that 92 percent of consumers trusted

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Dos and Don’ts for Curating Content, to Grow an Audience

Marketing & Advertising /

Discovering and sharing useful and interesting content from sources outside of your business can be a good, low-cost, and easy way to meet content marketing goals. Content marketing aims to help your business attract, engage, and retain an audience of potential customers. As these potential customers read or watch the content your company shares, they

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Best Ad Options for Smaller Fashion Merchants

Marketing & Advertising /

Advertising options for smaller fashion and lifestyle merchants include influencer marketing, such as on Facebook Groups. This example group focuses on fashion ideas for females over 40. Smaller fashion and lifestyle merchants typically have limited budgets. They must advertise wisely. There’s the cost of the advertising itself, as well as the expense of creating the

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