Content marketing can attract thousands of potential customers. One of the best examples may be the Dollar Shave Club’s 2012 viral video. It helped the business grow and may have contributed to its $1 billion purchase price from Unilever in 2016. Unfortunately, content marketing projects can be expensive and sometimes unproductive. The problem is […]
If your ecommerce company only has one marketing resolution for 2019, that item should probably be to grow the email subscriber list. Email can be one of the most powerful sales tools an ecommerce marketer has. By some estimates, nine out of 10 American adults check their email inbox daily. Many online businesses report stunningly
Google Shopping ads are a key ecommerce advertising option. Consumers are accustomed to seeing them on search engine results pages. But how do you get your Shopping ad to stand out? What if you could get custom offers featured on your listing, such as this example from Bowflex, below? Listings for Bowflex’s Max Trainer M6
Want to increase site traffic and engage potential customers in February 2019? Consider creating articles, videos, and podcasts that entertain, inform, and just plain help out. Content marketing is the act of creating, publishing, and distributing content with the goal of attracting, engaging, and retaining customers. Content marketing works best when the articles or videos
Reviewing the year’s best digital marketing campaigns from established brands can help generate ideas for your own digital marketing efforts. Here is a list of outstanding digital marketing campaigns from 2018. The campaigns include user-generated content, fake ads, specialized videos, personal stories, influencers, resolutions, and wrap-ups. IHOP – IHOb For 60 pancakin’ years, we’ve been
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Content marketing is supposed to entice loyal customers to your business. It is supposed to be useful, informative, and entertaining. It should hit key principles of persuasion. But how can content do any of these things if no one reads it, watches it, or listens to it? The articles your business publishes should be read
The power of email marketing has endured over the years with few major changes. But 2018 produced important email developments that affect online retailers. I’ll address those developments in this post. Mobile Engagement While open rates on mobile devices have plateaued over the last two years, mobile click-through rates increased in 2018. Recipients are more
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New social networks help merchants reach customers and prospects. Here is a list of new social networks — building on our comprehensive list from 2017, “105 Leading Social Networks Worldwide.” Several new networks are from established social media companies, while others offer independent, open-source, and ad-free alternatives. Amazon Spark Amazon Spark Amazon Spark is a feed
In April 2017, I wrote about a change to AdWords — now Google Ads — affecting exact match keywords that made them, well, less exact. The change had three components: Function words such as “in,” “a,” “the,” and “to” could be ignored by Google in queries or in the exact match keywords inside of Google
Google Ads: ‘Exact Match’ Keeps Getting Less Exact Read More »
January includes no fewer than 50 “national days,” from National Bloody Mary Day on Jan. 1 to National Croissant Day on the 30th. Each of these “holidays” can be a good source of content marketing ideas. Content marketing is the act of creating, publishing, and distributing articles, posts, videos, graphics, and podcasts with the goal
