Marketing & Advertising

5 Content Marketing Ideas for February 2019

Want to increase site traffic and engage potential customers in February 2019? Consider creating articles, videos, and podcasts that entertain, inform, and just plain help out. Content marketing is the act of creating, publishing, and distributing content with the goal of attracting, engaging, and retaining customers. Content marketing works best when the articles or videos

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10 Outstanding Digital Marketing Campaigns from 2018

Reviewing the year’s best digital marketing campaigns from established brands can help generate ideas for your own digital marketing efforts. Here is a list of outstanding digital marketing campaigns from 2018. The campaigns include user-generated content, fake ads, specialized videos, personal stories, influencers, resolutions, and wrap-ups. IHOP – IHOb For 60 pancakin’ years, we’ve been

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Email Marketing: 2018 Developments | Practical Ecommerce

The power of email marketing has endured over the years with few major changes. But 2018 produced important email developments that affect online retailers. I’ll address those developments in this post. Mobile Engagement While open rates on mobile devices have plateaued over the last two years, mobile click-through rates increased in 2018. Recipients are more

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10 New Social Networks for 2019

New social networks help merchants reach customers and prospects. Here is a list of new social networks — building on our comprehensive list from 2017, “105 Leading Social Networks Worldwide.” Several new networks are from established social media companies, while others offer independent, open-source, and ad-free alternatives. Amazon Spark Amazon Spark Amazon Spark is a feed

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