A clear content marketing strategy defines its purpose, who it serves, and its format. Achieving a goal most often begins with having a plan. In the case of content marketing, this plan — or content marketing strategy — will depend on how large your company is and how much money and time is invested. For […]
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Google Shopping ads always carry a photo, price, and a description. The ads appear in search results above or beside text-based ads and organic listings. Setting up sales tracking for Google Shopping campaigns is vital — before you launch. This is the fourth article in my “Success with Google Shopping” series. The previous installments are:
Success with Google Shopping, Part 4: Tracking Sales Read More »
By following the launches and updates of social media platforms, merchants can discover new ways to reach customers and prospects. Here is a list of recent updates from social media platforms. There are tools for interactive video, customer service, analytics, artificial intelligence, visual search, and shoppable images. Facebook AI and merchant deals in Marketplace. Facebook
20 New Tools from Social Media Platforms Read More »
Key email metrics have changed over the years. Many subscribers now receive and respond to email on their smartphones. It has altered multiple aspects of email marketing — content, subject lines, pre-headers, and more. As soon as an email is deployed, recipients start to open and click. Within a few days, there’s much data to
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An email list is one of the central components of many marketing campaigns, beyond email marketing. Having email addresses is the difference between targeted messages versus scatter. I’ll explain in this post. The best email lists contain more info than addresses. Tools such as MailChimp are immensely powerful and can serve as a secondary analytics
An Email List Isn’t Just for Emailing Read More »
At 3 a.m., while polishing an email blast for your customers, you get a brain freeze about a grammar question. For instance: Should it be “their’s,” “they’res,” “there’s,” or “theirs”? Which punctuation mark (if any) does a certain sentence need in the middle? Do we capitalize “French” in “French cuffs”? Use the free online resources
16 Quick and Free Grammar and Usage Resources Read More »
Smart speakers, smartphones, and smart devices on the internet of things should lead to a lot more voice search in 2019 and beyond. Photo: Thomas Kolnowski. The way you market your ecommerce business today may not work tomorrow. This is true for all marketing and all time. Companies should watch important marketing trends — adapting
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Connect with potential customers in December 2018 with humor, a history of eggnog, and holiday happenings. Content marketing is the act of creating, publishing, and distributing content such as articles or videos with the goal of attracting, engaging, and retaining customers. Content marketing and search engine optimization integrate to help your business boost traffic and
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Social media helps current and prospective customers feel valued, appreciated, and informed. It instills trust. To entice holiday shoppers to come to a smaller store instead of, say, a leading brand, go the extra mile — from product selection to customer service to marketing, including unique social media campaigns. The most effective retail campaigns are personalized,
Holiday Social Media Tips for Fashion, Lifestyle Merchants Read More »
Knowing where to advertise can be daunting to new and experienced ecommerce entrepreneurs alike. There are many options, and it’s often unclear which will fit your business. Digital marketing agencies can provide some answers. I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. This is
Building an Ecommerce Business, Part 5: Paid Acquisition Read More »
