Google Shopping ads show in search results above or beside text-based ads and organic listings. But unlike text-based ads, Shopping ads always carry a photo, price, and a description. Shopping ads can deliver many prospects to an ecommerce site. The ads can appear for precise keyword searches — such as a product make and model […]
Success with Google Shopping, Part 3: Merchant Center Setup Read More »
Ecommerce businesses can use Facebook groups to help potential customers, build strong reciprocal relationships, and encourage sales. Maintaining or contributing to a Facebook group is a form of both social media marketing and content marketing (distribution and publication). As with social media and content, the goal is to listen to the conversations that take place
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Innovations in social commerce are paving the way for wider acceptance from consumers. Buy buttons on social networks make images shoppable and transactions simple. Social commerce platform Threads, for example, recently raised $20 million to sell luxury goods via social networks such as Instagram and WeChat. Threads is using the funding to develop artificial-intelligence-powered chatbots
9 Social Commerce Apps for Merchants Read More »
There are multiple ways to improve the effectiveness of email marketing. Optimizing the content, frequency, and images are examples. But the best way to improve effectiveness is to ensure the message is relevant to the recipient. Segmenting your list to the likes and desires of individual subscribers can improve opens, clicks, and sales. In this
Email Segmentation Tips to Drive Opens, Clicks, Sales Read More »
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for emails, social media, or product descriptions — will give your online store a personality to stand above competitors. In this fourth installment in my series of conversations about building
Building an Ecommerce Business, Part 4: Copywriting Matters Read More »
Watching popular videos from major brands can be a good way for small businesses to find out what works and generate their own campaign ideas. Here is a list of popular videos from big brands. View counts include organic and paid. The spots use a variety of elements to deliver messages. Some of the videos
15 Popular Videos from Brands, to Inspire Read More »
Help a Reporter connects journalists with folks looking for publicity. You’re likely already marketing in social media, doing your best to connect with actual and potential customers on, say, Twitter, Instagram, and Facebook. Traditional media such as television, magazines, and news agencies may be off your radar. However, getting featured on “Good Morning New York,”
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YouTube is a helpful resource for learning digital marketing strategies from expert influencers. There are a variety of channels, offering practical tips and techniques to market your brand. Here is a list of YouTube channels for digital marketing. There are video tutorials on search engine optimization, social media strategies, landing pages, copywriting, and content marketing.
11 YouTube Channels for Digital Marketing Read More »
In November 2018, your business can attract, engage, and retain customers with content around surviving the peak of the holiday shopping season; little-known celebrations; and Facebook groups. Content marketing is the act of creating, publishing, and distributing, say, articles, podcasts, and videos to build traffic and boost conversions. In this article, you will find five
5 Content Marketing Ideas for November 2018 Read More »
When should holiday marketing begin? To me, holiday marketing should never stop. If that’s not feasible, finalize a holiday marketing plan as early as possible. It should address inventory, packaging, and preparing the website and physical location(s). It should also include plans for customer acquisition and retention, with calendars, promotions, and creatives. Here is my
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