Marketing & Advertising

9 Ways to Promote Your Marketing Content

Content only works, only influences potential customers, when those would-be customers can find it. Thus promotion is an important aspect of any content marketing campaign. In a sense, content marketing consists of three parts: creation, publication, and distribution. Content creation embodies researching topics, writing articles, producing videos, and generally making the useful, informative, or entertaining […]

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2018 Holiday Ecommerce Marketing Checklist

For many online stores, the Christmas shopping season can represent a significant percentage of total annual sales. Thus it’s important to get holiday ecommerce marketing right. What follows is a checklist of 12 reminders for your ecommerce company to be successful this holiday season. Holiday ecommerce marketing plans should start in September or earlier. Image:

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Fashion Merchants Can Build a Business around Social Media

Most lifestyle and fashion merchants use social media. But many don’t realize how critical it is to their business. For large retailers, social media is typically responsible for 3-7 percent of web traffic. Smaller merchants, however, can build an entire, lucrative business around this channel. Social media is not about throwing random pictures on Instagram,

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5 Content Marketing Ideas for October 2018

Content marketing requires a steady flow of topics. For this October, consider covering Halloween, Breast Cancer Awareness Month, vegetarianism, Oktoberfest, and what’s streaming on Netflix, Amazon Prime, and Hulu. Content marketing is the act of creating, publishing, and distributing content with the aim of attracting, engaging, and retaining customers. Content marketing works on the principle

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