marketing AI

10 Easy Ways to Get Started with Marketing AI (Artificial Intelligence)

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Does marketing AI feel too buzzwordy to you? You’ve probably read about it on blogs, seen its hashtags trending on Twitter, noticed it being bandied about at conferences. But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? Implementing an AI strategy is becoming a standard for […]

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Do You Need To Get Rid Of Your Content Marketing Gut?

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Want to know a secret about me? Of course you do! Because everyone loves gossip! Even The Economist includes gossip—they call it “Obituaries” to appeal to their readers’ guilty pleasures. So what’s my secret?I was a card carrying member of Weight Watchers (or WW as they’re now known)! Why?Because being an overachiever, I gained over

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Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail

Artificial Intelligence, Content marketing, Content Saturation, Marketing, marketing AI, Netflix, Search, Social Media, Voice-First /

Are your once stellar content marketing results starting to decline? Even though you’ve followed “best practice” tactics. The same ones you used in the past.  The ones based on best results to-date.  Maybe you need to look outside of your organization to understand why.  In the past 6 months, 3 factors have come together to

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Content Marketing Newsletters: How To Increase Your Distribution

Ann Handley, Content marketing, Email, Hook Canvas, marketing AI, New York Times, newsletters, Nir Eyal, Parse.ly /

Are you surprised that content marketing newsletters can improve your distribution? You shouldn’t be. Why?Because social media platforms use email newsletters to get you to return. And so do news media. Unlike marketers, the news media have done content creation and distribution for centuries.  But, like you, they now face the challenge of getting distracted

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5 Reasons Why Your CMO Needs Artificial Intelligence Now

AI, Artificial Intelligence, Cal Al-Dhubaib, Carl Schmidt, Christopher S. Penn, Cleveland Museum of Art, CMO Survey, Elle Woulfe, Eric Colson, Global Datasphere, IDC Research, Jessica Miller, Katie Robberts, Marketing, marketing AI, Pandata, Sara Hocking /

Do you know why your CMO needs artificial intelligence NOW? Because:CMOs must show measurable financial results for the budget they invested!  Wonder how AI relates to financial results? I’m not surprised since the answer may not be obvious. With an ever-increasing number of smart devices, apps and methods, consumers have more and more ways to

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How Marketing AI Will Transform Your Lead Generation (and Conversion)

marketing AI /

Artificial intelligence is about to change lead generation and conversion as you know it. In the process, it’ll have a transformative impact on companies and careers. AI is a blanket term that covers several different technologies. You might have heard of some of them, like machine learning, computer vision, and natural language processing. Even if

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How To Make A Successful Business Case For Marketing AI

AI, Artificial Intelligence, Drift, eMarketer, Marketing, marketing AI, Statista /

Is your business falling behind in the Marketing AI race? Think this sounds like military jargon? You’d be right because lots of marketing terminology comes from classics on war including: Sun Tzu’s The Art of War Machiavelli’s The Prince and Von Clausewitz’s On War. Or… I could have referenced Stanley Kubrick’s Cold War satire Dr.

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Marketing AI: What You Need To Know To Make Your Marketing Better

AI, Artificial Intelligence, Forrester, Gartner Hype Cycle, marketing AI, Marketing AI Definition, McKinsey, natural-language processing, NLP /

Can you define Marketing AI? Or, do you think Marketing AI is just another overhyped, technology buzzword? The AI Reality:You already use artificial intelligence everyday without realizing it! Without calling attention to the technology behind the services they deliver, Facebook, Google, Netflix, and Amazon have integrated elements of AI into their offerings. This includes: Personalization,

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The Artificial Intelligence Impact Friend or Foe to Marketing 351x200

The Artificial Intelligence Impact: Friend or Foe to Marketing?

adaptive journeys, Artificial Intelligence, marketing AI, marketing artificial intelligence, marketing automation, SEO BLOG /

The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual perception, and speech and language recognition. Marketing, like most other fields, will feel AI’s impact in several areas, including database marketing techniques, search queries and

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