marketing analytics

5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns

Advertising, Digital Marketing, digital marketing strategies, Email Marketing, Marketing, Marketing & PR, marketing analytics, Paid Advertising, Pay Per Click, Social media marketing, Website Design, Website development / Good To SEO

By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential […]

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Engagement Insights Easily Delivers Marketing Metrics You Care About

b2b marketing metrics, data analysis, Data Insights, data reporting, Insights, marketing analytics, marketing insights, marketing metrics, metrics, reporting, Reports & Analytics, SEO BLOG / Good To SEO

The modern marketer is flooded with data. Website data. Pipeline data. Email data. Social Media data. Views. Likes. Comments. Clicks. Cart abandonment. Conversions. There are vanity metrics, marketing metrics, and business metrics. It can be – and often is – overwhelming. As Act-On blogger Pam Neely recently reported, “53% of marketing executives feel ‘overwhelmed’ by

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An A-to-Z Guide to Google Analytics for Content Marketers

Content marketing, Content Strategy, data analysis, Google Analytics, Infographic, marketing analytics, SEO BLOG / Good To SEO

In many ways, analytics are what makes the world go ’round—particularly in the data-driven environment that we’re now living in. According to Forbes, more data was created during the last two years than in all of the time in human history leading up to it combined. That’s a terrific position to be in if you’re

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