Social Media And The End Of The News As We Know It The way that people get their news has changed forever, and you can largely thank social media for that. It’s not just that the “how” of people get their news has changed, it’s also the type of news – the “what” – that […]
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Tips For Tying Social Media To Your Organization’s Bottom Line Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further – they are building out
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It’s Time To Let Go Of Your Brand Message On Social Media Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal. For one, advertisers are no
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Making Sense Of Social Media Sponsorships And Partnerships Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader. Now, however, the discussion has shifted away from “sponsorship” towards much more of a collaborative “partnership,” in which there is expected to be much greater alignment
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