marketing artificial intelligence

Why Artificial Intelligence is Set to Redefine the Customer Journey

The increasing significance of machine learning explains why AI was one of the biggest topics of the recent Google I/O conference. This annual developer festival highlighted the range of possibilities offered by AI: Google Assistant, for instance, which now connects one hundred million devices and is on hand to help you make the best decisions at […]

The Artificial Intelligence Impact: Friend or Foe to Marketing?

adaptive journeys, Artificial Intelligence, marketing AI, marketing artificial intelligence, marketing automation, SEO BLOG / Good To SEO

The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual perception, and speech and language recognition. Marketing, like most other fields, will feel AI’s impact in several areas, including database marketing techniques, search queries and

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