marketing attribution

PPC Landing Page Testing using Optimize and AdWords Integration

& Tools, A/B testing, Analytics, Experimentation, GA 360, Google AdWords, Google Optimize, marketing attribution, PPC, Tips, Tricks / Good To SEO

With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion. In fact, Google recently updated the Optimize & AdWords integration to allow for more powerful testing. Leveraging […]

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Test PPC Landing Pages with New Google Optimize & AdWords Integration

& Tools, A/B testing, Analytics, Conversion Rate Optimization, Experimentation, Google AdWords, Google Optimize, marketing attribution, PPC, Tips, Tricks / Good To SEO

With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion. In fact, Google recently updated the integration between Optimize & AdWords to allow for more powerful testing.

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TV Ad Effectiveness: Reinvented for the Year 2018

Analytics, Business Thoughts, data analysis, marketing attribution, SEO BLOG / Good To SEO

To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in

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We Are All Publishers Now

#marketing, Advertising, B2B Marketing, brand publishing, Content marketing, Digital Marketing, digital marketing campaigns, marketing attribution, Media, SEO BLOG, Social Media / Good To SEO

Pixabay I spent 15 years working in the online publishing industry. One of the last professional events I attended while still on the media was an IAB-affiliated event about the “future of media and advertising.” I recall one of the speakers ignoring the publishers in the room completely. He directed his remarks toward the vendors

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