marketing automation platform

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

ROI Essentially all respondents (98%) agree that effective marketing automation is critical to long-term business success. While just over half of B2B organizations surveyed are using marketing automation, only 27 percent firmly believe that it has increased marketing’s contribution to pipeline. A significantly higher proportion of respondents based in North America indicate that marketing automation […]

Our Customers Share Why They Love Having Act-On on Their Side

adopting marketing automation, b2b Marketing automation, b2b marketing automation software, Corporate, customer case studies, customer centric marketing, customer experience, customer feedback, customer insight, marketing automation platform, SEO BLOG / Good To SEO

GM Nameplate Like many manufacturers, GM Nameplate relied on traditional marketing practices to reach its audience. Cynthia Schulte, the company’s senior marketing manager, who’s responsible for promoting the company’s ability to design and build everything from labels and display screens to electrodes and circuit boards, wanted to streamline her work and strengthen her collaboration with

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