RE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is calling it an industry-first, the tool is the latest entry in an expanding group of technologies that are making video creation at scale easier for marketers. The video feature was created in […]
RE/MAX rolls out new DIY video capability for agents Read More »
If you want 2019 to be successful for your business, then you need to better know and understand your customers and would-be customers. I mean really know them. Deeply and intimately. You need to be able to finish their sentences. You need to know what keeps them up at night, at least when it comes
Nathan: All right, so the third big trend that you’re seeing, what is that? Brian: This is an interesting one. It’s kind of a larger trend that we’re noticing and I’ve heard a couple other people mention it as well, which is you’re getting and expansion of the small, we’ll call it traditionally Etsy-style businesses
For those of us who aren’t salespeople or marketers, account-based marketing (ABM) may seem like something that should have been part of marketing platforms all along. After all, if you’d like to get Big Company to become a new customer of your products, wouldn’t you choose and pitch the account as well as the individual?
The coming battle between ABM and marketing automation tools Read More »
It’s fair to say that marketers have lately been spending a bit too much time on new, unproven channels. In the past couple of years, many have dabbled with 3D printing, VR, AR and even blockchain with little to show for their efforts. At the same time, though, most marketers are also still focused on
How marketers are overcoming marketing automation obstacles in 2019 Read More »
When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. However, marketing automation can be used throughout the entirety of
Where Marketing Automation Fits Into the Customer Journey Read More »
I bet if you had a nickel for every reporting dashboard you started or that someone passed over to you … Yeah, me too. Wouldn’t it be awesome to get it right the first time? In this episode of the Rethink Marketing podcast, Phil Bosley explains you can create a successful marketing analytics reporting process. Bosley
Although having a large team to support our goals is the dream for many of us marketers, the reality is that it’s more common than we think to be part of a 1-2 person team charged with driving leads and revenue for our organization. This challenge has taught us to be resourceful, automate for efficiency
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, something is different. You’ve been working with your sales team on a list of target accounts, and
All the ABM metrics to measure for your quarterly reporting Read More »
It’s that time of the year again. The Stackies 2019: Marketing Tech Stack Awards are now open for entries. The Stackie Awards are given each year at our MarTech Conference to acknowledge noteworthy marketing stacks. By participating in this visualization exercise, companies have an opportunity to reflect on their own stacks, while getting a sneak
Want to understand your marketing stack better? Enter the 2019 Stackie Awards Read More »
